OK, can I be real about this for a second?
I'm torn about Youtube ad stuff. Genuinely.
On the one hand the ads suck, we have a good way to bypass them and I certainly don't want to watch Youtube videos if the ads are unskippable.
On the other hand, if I'm being honest I watch more Youtube than Netflix or Amazon Prime and I sure give those guys money for a subscription. If I counted the cost per watched minute, Youtube Premium would make way more sense than a bunch of subs I do pay.
But I also don't want to watch a Youtube that is a paid service. That was never the point. The reason I engage with it so much is it's supposed to be UGC, not TV.
So yeah, torn. Youtube is very weird and the relationship we all have with it is super dysfunctional, creators and viewers alike. We made a very strange future and now we have to deal with it.