this post was submitted on 13 Jun 2024
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It might take a lot more effort, but I don't think this will be the end. Google is required by law to label ads as such, giving these tools an opportunity to detect and skip them.
Is there a loophole where they could delay the ad marking like 5 seconds into a longer ad so you'd have to watch at least 5 seconds before an extension can detect it? Is the law specific about it having to be marked as an ad for the entire duration?
It will be after the inevitable lawsuit happens about 0.0002 seconds after they fully roll this out.
That would mean running an unmarked ad for five seconds, which would create an interesting legal question. But YouTube also buffers content a good chunk of upcoming content, so there's enough upcoming video material to check.
What law (and jurisdiction) are you thinking of?
My understanding is that this would be covered with a blanket note on the page if it detects you aren't running Premium.
At the very least I'd say that UK/Germany would be a good bet. Though the idea of just plastering the note over the whole video might do the trick, considering that's what some German channels already do if they are sponsored to stay on the safe side.
You still aren't referencing a law. You are just saying you don't like it.
I ANAL and am not a lawyer but: There ARE laws about saying if a video contains paid advertisement. That is why basically every single video on youtube has the "contains sponsored content" tag.
There is no law saying that the specific seconds of the video need to be tagged. Which makes sense. It has been a minute since I watched network TV but I don't recall giant "AD" on my screen any time Hikaru Shida wasn't.
I do recall a giant "Werbung" screen ahead of all a-blocs on TV.
Germany has the "Medienstaatsvertrag" §8.3, which requires advertisements to be easily recognizable as such and also adequately separated through audio or visual cues.
In Germany, you can't just show advertisement in a YouTube video without marking it. Same rules for sponsorship...