this post was submitted on 26 Sep 2024
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TL;DR:

Pilot Project Conclusion: The Swiss Federal Chancellery’s Mastodon instance pilot project, launched in September 2023, has ended as the conditions for continuation were not met.

Low Engagement: The six official accounts on Mastodon had around 3500 followers in total, with low engagement rates compared to other platforms like X and Instagram.

User Decline: The number of active Mastodon users globally is decreasing, contributing to the decision to end the project.

Closure: The social.admin.ch instance will be closed at the end of the month.

Article translated in English :

Confederation closes its Mastodon instance

Bern, 25.09.2024 - Since September 2023, the Federal Chancellery has been operating a Mastodon instance for the federal administration. The pilot project, limited to one year, ends today as the conditions for its continuation have not been met.

As part of their statutory information mandate, the Federal Council and the federal administration have also been communicating on social media for many years and are constantly examining whether platforms not used until now are eligible.

In September 2023, the Conference of Federal Information Services decided to launch a pilot project on the decentralised Mastodon platform. The Federal Chancellery then opened the social.admin.ch instance, on which members of the Federal Council and departments could manage official accounts. The pilot project was limited to one year.

Mastodon has useful features for government communication. Thanks to its decentralised organisation, the platform is not subject to the control of a single company or to any state censorship. Its source code is open, it complies with data protection and is not driven by algorithms.

Too few active users

On the social.admin.ch instance, three departments managed five accounts, and the Federal Chancellery managed one account for the entire Federal Council. The six accounts of the Confederation had around 3,500 subscribers in total.

On platforms such as X or Instagram, the Federal Council and the Federal Administration reach many more subscribers with comparable accounts. In addition, the contributions of the Mastodon accounts of the Federal Council and the Federal Administration have rather low engagement rates (likes, shares, comments). Finally, the number of active users of Mastodon worldwide is once again falling.

The Conference of Information Services of the Confederation therefore considers that the conditions for continuing the pilot project have not been met, and activities on the Mastodon accounts of the Federal Council and the federal administration are suspended as of today. The social.admin.ch instance will be closed at the end of the month.

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[–] helenslunch@feddit.nl 4 points 6 days ago* (last edited 6 days ago)

I wish they were wrong, but they aren't. The top posts on any given day on Mastodon get ~100 interactions and a handful of comments. The number of active users on Masto has declined by ~35% in the last year alone. Not to mention Mastodon has way too many things that make it difficult to use and understand outside of federation.

I take solace in the fact that Zuck actually almost certainly reads my comments giving him shit about his AR/VR trash.

The six accounts of the Confederation had around 3,500 subscribers in total. Seriously, what did they expect?

As many followers as they've built up in the Birdcage? With maybe 1% of users altogether? In a much shorter timespan?

And by running the accounts as pure shoutboxes with no interaction with replies that could just as well be unmarked crossposter bots?

[–] DarkDarkHouse@lemmy.sdf.org 240 points 1 week ago (3 children)

"We've also closed the wheelchair ramps as the stairs are more popular."

Sometimes avoiding corporatism or maintaining your privacy feels like an accessibility issue (I'm looking at you, open source projects who direct their community to Discord).

[–] cabbage@piefed.social 87 points 1 week ago

It's accessibility, and it's also sovereignty.

Another way of rephrasing this decision is "we have decided to stop publishing information on our official website, as we receive more interaction on X". Which is pretty questionable.

[–] FundMECFSResearch@lemmy.blahaj.zone 38 points 1 week ago (3 children)

As a disabled person I don’t think that’s a fair comparison to use.

People on mastodon have a choice, it’s an awful choice which comes with privacy and contributing to corporate trash, being advertised at non-stop compromises, which in my opinion no one should have to make.

But you can still see it. Disabled people just straight up can’t use the stairs. It’s not that it’s a shit compromise for us. It’s that we are physically unable too.

[–] SkyNTP@lemmy.ml 20 points 1 week ago (2 children)

I dunno. You could throw yourself down the stairs. It's an awful choice, but you could still do it...

The point is, a choice with all kinds of negative consequences to it isn't really a choice.

[–] FundMECFSResearch@lemmy.blahaj.zone 12 points 1 week ago* (last edited 1 week ago) (1 children)

I can’t throw myself up the stairs. Go in g down isn’t the problem, I could scooch down on my bum. (but then I would need someone to carry my wheelchair down).

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[–] unexposedhazard@discuss.tchncs.de 12 points 1 week ago (1 children)

With these sites its actually not even a metaphor at all. Its a literal accessibility issue because closed sites like twitter and reddit dont allow open API access for apps building features for blind or deaf people.

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[–] oxomoxo@lemmy.world 9 points 1 week ago* (last edited 1 week ago) (1 children)

The term “accessibility” is not the exclusive domain of the physically disabled. Accessibility affects all people across race, gender, class, age and disability.

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[–] sleen@lemmy.zip 12 points 1 week ago (1 children)

(I'm looking at you, open source projects who direct their community to Discord)

This is surprisingly very common. Even for stuff that prioritise privacy. The interesting part is why discord is kept under the covers by everyone - despite its security offences, and anti-user practices.

There isn't much talk about discord like there is about browsers. However, it might be just an undeveloped branch of the oss community.

[–] LarmyOfLone@lemm.ee 9 points 1 week ago (2 children)

A good quality open source "federated discord" would be as important as lemmy or mastadon. But there isn't much hype around it. Afaik matrix is still far behind discord quality wise and the architecture has limitations for anonymity and encryption.

Discord is just high quality and so easy to use because making a server is so easy.

[–] lambalicious@lemmy.sdf.org 1 points 4 hours ago

Discord is just high quality and

What are you smoking and can you share the contact info of your dealer?

[–] dustyData@lemmy.world 12 points 1 week ago* (last edited 1 week ago) (1 children)

We stopped developing quality self-hosted forums and somehow now everyone is all over live chats. Chat is the worse form of communication to create permanent records of support issues. It's the flipside of Wiki's problems. They use hidden wikis to host discussion of wikipedia articles, moderation and other topics and the thing is a nightmare because it is not suited for conversation. FOSS development needs something that can do both. Live group chat for general discussion, with a static discussion forum for single issues, and a wiki where it can all be archived as structured articles. There's currently nothing popular that fills the bill.

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[–] Jake_Farm@sopuli.xyz 74 points 1 week ago (22 children)

Mastodon use in on a decline? What a shame. I personally dislike the format but then again I barely used Twitter.

[–] SuperFola@programming.dev 33 points 1 week ago (2 children)

From what I saw it was actually rising. A lot of Brazilian signed up when X was banned in their country and all the indicators are going up it seems. I don’t know where they got their numbers, to me it feels like they needed an excuse to cut costs.

[–] Lost_My_Mind@lemmy.world 39 points 1 week ago (1 children)

I saw mastodon had a slight bump when that happened, but 90% of them went to bluesky. They got like 3 3 million users in 2 days. Mastodon got like .......a few thousand?

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[–] DarkThoughts@fedia.io 11 points 1 week ago

Even if, they don't really speak English, let alone German. You can see it on Bluesky that the majority of posts are in Portuguese.

[–] mesamunefire@lemmy.world 11 points 1 week ago* (last edited 1 week ago) (3 children)

It has had a huge increase according to the statistics. I wonder where they are getting their numbers from. Both fedidb and other sources say the number of users are only going up.

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[–] Thann@lemmy.ml 10 points 1 week ago

9 out of 10 porn bots prefer X

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[–] DandomRude@lemmy.world 50 points 1 week ago* (last edited 1 week ago) (1 children)

I think the so-called KPIs (Key Performance Indicators) are a major problem of our time, because they are often defined incorrectly or misunderstood. All too often, decision-makers seem to think that the pure number of followers, for example, or engagement metrics such as likes would indicate that an account or post is successful. However, this is often not the case when other important metrics are taken into account. In e-commerce, for example, a large number of followers or high engagement figures in themselves mean nothing at all: it is not uncommon for e-commerce companies to invest a lot of money in social media management and for the KPIs of their accounts to rise accordingly - but still not sell anything via this channel (that means that the investment is not worth it, of course, because the costs are disproportionate to the sales generated; the ROI is often not good at all). I think a similar situation can be assumed for many science accounts on Mastodon, for example. Although the number of followers maybe not very high here because there are less active useres, the quality of comments can still be a lot higher. But unfortunately this cannot be quantified, or at least not easily. I therefore think that everyone should first think about what they want to achieve with their social media accounts. It then makes sense to define suitable KPIs instead of being impressed by what can be considered an indicator of success elsewhere and in a completely different context.

[–] dustyData@lemmy.world 28 points 1 week ago

They all fall for turning KPIs into goals. When KPI become targets, they stop being KPIs. They often forget that KPIs are supposed to be used for informing the evaluation of desired outcomes, they aren't outcomes on themselves. At most they could be activitie's outputs. There are also many more stats and information that can feed the evaluation of outcomes that aren't KPIs, and qualitative evaluations are most definitely a must.

[–] match@pawb.social 44 points 1 week ago (1 children)

imagine being a country and having to be obeisant to the terms of service and moderation choices of X or Instagram

[–] ryathal@sh.itjust.works 11 points 1 week ago (2 children)

Countries will get what they want from X or Instagram either way, see Brazil.

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[–] onlinepersona@programming.dev 33 points 1 week ago (3 children)

Decisions like these are why they can't move away from proprietary platforms. How much does it really cost to host and maintain this? A single employee could host a mastodon, peertube, and lemmy instance. The employee could also work full-time on one of the projects to address issues.

They also only had 6 accounts on the instance - out of how many politicians and bureaus?

Anyway... shame.

Anti Commercial-AI license

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[–] ByteMe@lemmy.world 23 points 1 week ago

Maybe they should have done a better job talking about mastodon

[–] celsiustimeline@lemmy.dbzer0.com 21 points 1 week ago (6 children)

The irony is that all it would take is one high profile person or a nation state to commit to using Mastodon, and slowly you would see the numbers start to increase. People are actively looking for an alternative to Twitter, it's just that the vast majority of people have no idea that Mastodon, Lemmy, or the Fediverse on the whole exists. That's a double edged sword. Better content moderation with lower numbers, better social media infrastructure building becomes the norm with greater numbers.

[–] JupiterRowland@sh.itjust.works 10 points 6 days ago

The irony is that all it would take is one high profile person or a nation state to commit to using Mastodon, and slowly you would see the numbers start to increase.

Um, nope.

George Takei is on Mastodon. I've yet to see masses of Trekkies piling into Mastodon.

Greta Thunberg is on Mastodon. There has never been a huge influx of FFF members. Or Zoomers, for that matter.

The Dutch government has its own instance. The Federal German government has its own instance. Doesn't lure anyone into the Fediverse.

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[–] kbal@fedia.io 18 points 1 week ago (1 children)

It's still operating for now, right? Because if I look at random government pages in a browser that profile that doesn't block the social media widgets I can see links to facebook, twitter, instagram, whatsapp, youtube, and threema. There seems to be no mention anywhere that a mastodon server exists.

They're complaining about the low number of users. Did they bother to tell people that it exists?

[–] Yorick@sh.itjust.works 13 points 1 week ago

It's still on and will close at the end of the month. But yes I'm very annoyed that they didn't share much of the instance outside a small notification on the admin.ch website. But the goal of this whole pilot test is that if Mastodon became big within the year, they would already have an instance running with officials accounts. But instead I guess they will focus on Bluesky.

[–] Camus@lemmy.ca 17 points 1 week ago (6 children)
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[–] Thann@lemmy.ml 14 points 1 week ago (1 children)

Yeah.... If your government is so poorly implemented you can't even maintain a mastodon instance, you probably have bigger problems....

[–] todd_bonzalez@lemm.ee 26 points 1 week ago

Yeah, with that many users you need like $30/month on AWS...

The guy who set it up probably quit, and nobody knows how it works now.

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