this post was submitted on 04 Sep 2024
1 points (100.0% liked)

Technology

59651 readers
2640 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

cross-posted from: https://lemm.ee/post/41400661

top 50 comments
sorted by: hot top controversial new old
[–] viking@infosec.pub 0 points 2 months ago

From ugly to useless and ugly. Nice.

[–] n3cr0@lemmy.world 0 points 2 months ago

I'm looking forward to having the ads from Cyberpunk 2077: "Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow."

[–] paddirn@lemmy.world 0 points 2 months ago* (last edited 2 months ago) (1 children)

Do you mean “radio”? Because I’m pretty sure that’s already a thing.

[–] ContrarianTrail@lemm.ee 0 points 2 months ago

And people think I'm weird for never having the radio on in my car.

[–] gnutrino@programming.dev 0 points 2 months ago* (last edited 2 months ago) (1 children)

The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.

Oh good, I was worried the slide into dystopia might be slowing down there for a second.

[–] dumbass@leminal.space 0 points 2 months ago

Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.

"COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA" *obnoxiously loud music plays behind the screaming mans words*

[–] dianyxx@kbin.melroy.org 0 points 2 months ago

I can't wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.

[–] Valmond@lemmy.world 0 points 2 months ago (2 children)

As Ford doesn't suck enough lol

[–] charade_you_are@sh.itjust.works 0 points 2 months ago* (last edited 2 months ago)

That's Ford's version of innovation, finding new ways to suck more

[–] TheRealCharlesEames@lemm.ee 0 points 2 months ago

Please don’t badmouth Ford for using their first amendment right to freedom of speech you un-American swine /s

[–] tonyn@lemmy.ml 0 points 2 months ago (2 children)

Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.

[–] Kecessa@sh.itjust.works 0 points 2 months ago (1 children)

That's what I was going to ask, should people start patenting things in order to prevent companies from using them?

[–] 14th_cylon@lemm.ee 0 points 2 months ago* (last edited 2 months ago) (1 children)

Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.

So it is out of realm of what's possible for normal person.

[–] catloaf@lemm.ee 0 points 2 months ago (1 children)

It's not that expensive in the US. A few hundred is typical, and you don't need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).

[–] 14th_cylon@lemm.ee 0 points 2 months ago* (last edited 2 months ago) (1 children)

It's not that expensive in the US. A few hundred

Ok, that's less than what I would have expected, but still more than what most people want to invest into something that's basically a joke.

[–] greenskye@lemm.ee 0 points 2 months ago (1 children)

Feasible for a non-profit however

[–] 14th_cylon@lemm.ee 0 points 2 months ago (2 children)

Don't you need working prototype to get a patent? Otherwise musk or bezos or another for-profit asshole could patent every known scifi gimmick, wait until someone actually invents it and then send him a bill...?

load more comments (2 replies)
[–] Steve@startrek.website 0 points 2 months ago

I think you can sue to invalidate a patent in that situation

[–] CrowAirbrush@lemmy.world 0 points 2 months ago (1 children)

Ah i see, time for ford to go down in the history books.

Not like that will happen, but i truly think they deserve that as a result for even considering this.

I'm already sick of the amount of ads that find a way into my private living space, but i've managed to negate 90% of them.

"We need to make money" yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.

I work too much and make too little to allow them to invade my private space.

[–] futatorius@lemm.ee 0 points 2 months ago* (last edited 2 months ago) (1 children)

Time for a law to be passed that kills off this bad idea permanently.

The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.

They should also ban the use of tablet computers in place of proper displays and controls in vehicles.

[–] palordrolap@fedia.io 0 points 2 months ago

Time for a law to be passed that kills off this bad idea permanently.

With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.

[–] pHr34kY@lemmy.world 0 points 2 months ago

I hope they're just patenting this to prevent other manufacturers from doing it.

[–] merde@sh.itjust.works 0 points 2 months ago (2 children)

if they give people those cars freely, why not

[–] n3cr0@lemmy.world 0 points 2 months ago

Free for the first year and they will eventually charge for the "Standard subscription with ads". You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!

[–] solsangraal@lemmy.zip 0 points 2 months ago (1 children)

they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that's what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that's exactly what they're going to do

[–] asbestos@lemmy.world 0 points 2 months ago

Fucking hell you’re right

[–] todd_bonzalez@lemm.ee 0 points 2 months ago (3 children)

For those who don't understand Ford's strategy here: Ford has tons of goofy patents like this, and they're just waiting for someone else to do this so they can get royalties.

They're patent trolling bad ideas...

[–] kescusay@lemmy.world 0 points 2 months ago

That's a lot more clever than actually building this grotesque idea.

[–] sic_semper_tyrannis@lemmy.today 0 points 2 months ago (2 children)

Maybe so at this point in history. Don't be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.

load more comments (2 replies)
[–] lando55@lemmy.world 0 points 2 months ago (1 children)

Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.

Having said that, it's still Ford, and once it's generally accepted for this type of ad to be displayed they'll jump on it real quick.

load more comments (1 replies)
[–] SomeOne@lemmy.blahaj.zone 0 points 2 months ago (1 children)

Well to bad my 2004 Ford Focus that I just got working doesn't even have a motorized window opener. I plan to keep that car as long as I can.

[–] thisbenzingring@lemmy.sdf.org 0 points 2 months ago

when the time comes, convert it to an EV for a small cost with a huge return

[–] Omgboom@lemmy.zip 0 points 2 months ago (1 children)

Don't worry they will have an ad free subscription service where for an extra $100 a month you won't be shown any ads.

[–] werefreeatlast@lemmy.world 0 points 2 months ago

Just take the 1 door free option.

[–] tal@lemmy.today 0 points 2 months ago* (last edited 2 months ago) (1 children)

https://deloitte.wsj.com/cio/ford-disrupts-product-development-for-a-new-era-01623697330

Ford Disrupts Product Development for a New Era

The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.

https://www.atlassian.com/agile/project-management/user-stories

User stories are one of the core components of an agile program.

User stories are a few sentences in simple language that outline the desired outcome. They don't go into detail. Requirements are added later, once agreed upon by the team.

For example, user stories might look like:

  • As Max, I want to invite my friends, so we can enjoy this service together.

  • As Sascha, I want to organize my work, so I can feel more in control. 

  • As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures. 

  • As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.

  • As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.

  • As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.

[–] sfxrlz@lemmy.world 0 points 2 months ago

I like your dry sarcasm

[–] werefreeatlast@lemmy.world 0 points 2 months ago

Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄

[–] mjhelto@lemm.ee 0 points 2 months ago (1 children)

The worst* make of cars is now hoping to fuck over their consumers even more.

* can't change the fucking battery unless you take half the fucking engine area apart.

[–] DarkSirrush@lemmy.ca 0 points 2 months ago (1 children)

Really? My battery is under my spare in the trunk.

My lithium batteries on the other hand I think you have to remove the back seats to access, but I honestly hope I can afford to trade it in before I need it.

[–] Raiderkev@lemmy.world 0 points 2 months ago (2 children)

I mean, you low key proving OPs point. That is a pain in the ass to get to. For basically, forever it's been under the hood in the front, and the easiest thing to get to.

[–] DarkSirrush@lemmy.ca 0 points 2 months ago (4 children)

I wasn't trying to disprove the point, I was just curious what ford vehicles the battery is up front and impossible to remove.

And honestly, for how often a battery needs to be removed, under the spare tire in the back is not bad at all, and there are still jump points under the hood and easily accessible. Clearly labeled too.

load more comments (4 replies)
load more comments (1 replies)
[–] style99@lemm.ee 0 points 2 months ago (1 children)

It looks like you're about to die in a horrible 40-car collision! Don't fret, though! Mutual Assurance can protect your family for just pennies a day! You'll really regret not signing up for this policy!

load more comments (1 replies)
[–] where_am_i@sh.itjust.works 0 points 2 months ago (3 children)

Amazing. there will be one car manufacturer with this garbage and the rest of them won't be allowed to use this parented technology

[–] ripcord@lemmy.world 0 points 2 months ago

If it gets used at all, that would be the best case scenario.

And it might even go down like things have with GM and their blocking Android Auto and Carplay (affecting their bottom line). And it might even affect enough that they'd stop.

But that'd be the beat case scenario (still feasible, even in hypercapitalismworld. But unlikely)

[–] booly@sh.itjust.works 0 points 2 months ago (1 children)

Wait is there a way to invent awful things and then patent troll so that nobody can actually bring them to market?

load more comments (1 replies)
[–] OutlierBlue@lemmy.ca 0 points 2 months ago

No, they'll just license it to all the other car makers.

[–] kent_eh@lemmy.ca 0 points 2 months ago (1 children)

Ford stopped making thw types of vehicles I want to own several years ago.

Until my current vehicle, every previous vehicle (over a period of 43 years) I've owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.

Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.

load more comments (1 replies)
[–] dmMeYourNudes@lemmynsfw.com 0 points 2 months ago (2 children)

Patents a way to deliver ads?

So if we just patent all the ways to push ads and never sell the rights we can stop all of this?!?

[–] Anyolduser@lemmynsfw.com 0 points 2 months ago

Patents expire. In the long run your inventions would be used for evil.

load more comments (1 replies)
[–] datavoid@lemmy.ml 0 points 2 months ago* (last edited 2 months ago) (4 children)

I've been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to ~~make~~ take as much money as they can... why not teach them to not be assholes instead?

load more comments (4 replies)
load more comments
view more: next ›