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I'm looking forward to having the ads from Cyberpunk 2077: "Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow."
Do you mean “radio”? Because I’m pretty sure that’s already a thing.
And people think I'm weird for never having the radio on in my car.
The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.
Oh good, I was worried the slide into dystopia might be slowing down there for a second.
Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.
"COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA" *obnoxiously loud music plays behind the screaming mans words*
I can't wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.
As Ford doesn't suck enough lol
That's Ford's version of innovation, finding new ways to suck more
Please don’t badmouth Ford for using their first amendment right to freedom of speech you un-American swine /s
Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.
That's what I was going to ask, should people start patenting things in order to prevent companies from using them?
Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.
So it is out of realm of what's possible for normal person.
It's not that expensive in the US. A few hundred is typical, and you don't need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).
It's not that expensive in the US. A few hundred
Ok, that's less than what I would have expected, but still more than what most people want to invest into something that's basically a joke.
Feasible for a non-profit however
Don't you need working prototype to get a patent? Otherwise musk or bezos or another for-profit asshole could patent every known scifi gimmick, wait until someone actually invents it and then send him a bill...?
I think you can sue to invalidate a patent in that situation
Ah i see, time for ford to go down in the history books.
Not like that will happen, but i truly think they deserve that as a result for even considering this.
I'm already sick of the amount of ads that find a way into my private living space, but i've managed to negate 90% of them.
"We need to make money" yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.
I work too much and make too little to allow them to invade my private space.
Time for a law to be passed that kills off this bad idea permanently.
The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.
They should also ban the use of tablet computers in place of proper displays and controls in vehicles.
Time for a law to be passed that kills off this bad idea permanently.
With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.
I hope they're just patenting this to prevent other manufacturers from doing it.
if they give people those cars freely, why not
Free for the first year and they will eventually charge for the "Standard subscription with ads". You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!
they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that's what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that's exactly what they're going to do
Fucking hell you’re right
For those who don't understand Ford's strategy here: Ford has tons of goofy patents like this, and they're just waiting for someone else to do this so they can get royalties.
They're patent trolling bad ideas...
That's a lot more clever than actually building this grotesque idea.
Maybe so at this point in history. Don't be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.
Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.
Having said that, it's still Ford, and once it's generally accepted for this type of ad to be displayed they'll jump on it real quick.
Well to bad my 2004 Ford Focus that I just got working doesn't even have a motorized window opener. I plan to keep that car as long as I can.
when the time comes, convert it to an EV for a small cost with a huge return
Don't worry they will have an ad free subscription service where for an extra $100 a month you won't be shown any ads.
Just take the 1 door free option.
https://deloitte.wsj.com/cio/ford-disrupts-product-development-for-a-new-era-01623697330
Ford Disrupts Product Development for a New Era
The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.
https://www.atlassian.com/agile/project-management/user-stories
User stories are one of the core components of an agile program.
User stories are a few sentences in simple language that outline the desired outcome. They don't go into detail. Requirements are added later, once agreed upon by the team.
For example, user stories might look like:
As Max, I want to invite my friends, so we can enjoy this service together.
As Sascha, I want to organize my work, so I can feel more in control.
As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures.
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As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.
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As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.
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As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.
I like your dry sarcasm
Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄
The worst* make of cars is now hoping to fuck over their consumers even more.
* can't change the fucking battery unless you take half the fucking engine area apart.
Really? My battery is under my spare in the trunk.
My lithium batteries on the other hand I think you have to remove the back seats to access, but I honestly hope I can afford to trade it in before I need it.
I mean, you low key proving OPs point. That is a pain in the ass to get to. For basically, forever it's been under the hood in the front, and the easiest thing to get to.
I wasn't trying to disprove the point, I was just curious what ford vehicles the battery is up front and impossible to remove.
And honestly, for how often a battery needs to be removed, under the spare tire in the back is not bad at all, and there are still jump points under the hood and easily accessible. Clearly labeled too.
It looks like you're about to die in a horrible 40-car collision! Don't fret, though! Mutual Assurance can protect your family for just pennies a day! You'll really regret not signing up for this policy!
Amazing. there will be one car manufacturer with this garbage and the rest of them won't be allowed to use this parented technology
If it gets used at all, that would be the best case scenario.
And it might even go down like things have with GM and their blocking Android Auto and Carplay (affecting their bottom line). And it might even affect enough that they'd stop.
But that'd be the beat case scenario (still feasible, even in hypercapitalismworld. But unlikely)
Wait is there a way to invent awful things and then patent troll so that nobody can actually bring them to market?
No, they'll just license it to all the other car makers.
Ford stopped making thw types of vehicles I want to own several years ago.
Until my current vehicle, every previous vehicle (over a period of 43 years) I've owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.
Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.
Patents a way to deliver ads?
So if we just patent all the ways to push ads and never sell the rights we can stop all of this?!?
Patents expire. In the long run your inventions would be used for evil.
I've been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to ~~make~~ take as much money as they can... why not teach them to not be assholes instead?