this post was submitted on 27 Jun 2023
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Similar happened with an article for self-promotion on Imgur, and honestly I'm almost not sure why people found it acceptable for there to be accounts dedicated to selling and hyping. Even stuff that looks very formulaic or is like $300+, plus deleting+reposting if their post isn't successful and other questionable stuff like that.
Etsy aside, there even were (well, still I guess) successful multi-million dollar game publishers that had multiple accounts pushing crowd-funding and early-access games (and I'm pretty sure the actual devs were burned by publishers, particularly if they were encouraged/coerced to handle their own online marketing).
In either case it seemed way too oversaturated, I gotta imagine much of them weren't actually successful.
You're right. Any individual person going in for these scams is almost guaranteed to lose their lunch money. But from Etsy's perspective (and I assume Imgur's), they only need a tiny fraction of their sellers to get the jackpot in order to keep the money train rolling. If they can get a single dollar a month out of 20% of their users, that's still a baby dragon's worth of a horde every 30 days. And I'm sure they have other fees and hedges to ensure that even if you never make a penny in sales, Etsy still comes out ahead on you.