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A rant, with useful information, about the ‘Web Environment Integrity’ proposal by Google"
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That way should not be intrusive ads, and it shouldn't be tracking without user consent.
On their own, exposed to the user in an easily understandable way and easily customizable, they're not bad. They can even help; used right, you can get advertisements relevant to you and your interests, and developers can know what to improve on.
The problem is when this is abused to hell and back by companies that want to strip you of every penny they possibly can, without giving you the choice.
Literally the only point of advertising is to manipulate people into buying stuff. I don't need your product, I don't want your product, and I hate it when you shove it in my face exclusively for your own profit.
If I decide I want something, I go looking for it.