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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] j4k3@lemmy.world 0 points 5 months ago (1 children)

Here is the thing though. Those of us that are willing to try advanced projects and talk about them, we're the real influencers.

YT has chosen to pander to the children and adolescent of mind, likely because those in charge are of a similar depth. The platform will be like cable television eventually; totally irrelevant.

[–] wagoner@infosec.pub 0 points 5 months ago

I'd like to believe that to be true