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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] snooggums@midwest.social 0 points 5 months ago (1 children)

Google used investor funding to create youtube at a loss for years to crush any competition, so we should be mad that there isn't an easy option to just switch to a comparable alternative.

[–] 1rre@discuss.tchncs.de 0 points 5 months ago (1 children)

Ok, but equally any competition would need to be profitable earlier, you can't complain you got a service operating at a loss which is now operating at a profit when that's exactly what any alternative you'd feasibly switch to would do

[–] snooggums@midwest.social 0 points 5 months ago

Google used investor funding to create youtube at a loss for years to crush any competition

There is a difference between needing to operate at a loss when first starting a business because it is necessary and using funding to prop yourself up so much that is undermines all of the competition. Like the difference between being a very successful business and abusing a monopoly.