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A PR disaster: Microsoft has lost trust with its users, and Windows Recall is the straw that broke the camel's back (www.windowscentral.com)

submitted 5 months ago by lemmee_in@lemm.ee to c/technology@lemmy.world

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It's a nightmare scenario for Microsoft. The headlining feature of its new Copilot+ PC initiative, which is supposed to drive millions of PC sales over the next couple of years, is under significant fire for being what many say is a major breach of privacy and security on Windows. That feature in question is Windows Recall, a new AI tool designed to remember everything you do on Windows. The feature that we never asked and never wanted it.

Microsoft, has done a lot to degrade the Windows user experience over the last few years. Everything from obtrusive advertisements to full-screen popups, ignoring app defaults, forcing a Microsoft Account, and more have eroded the trust relationship between Windows users and Microsoft.

It's no surprise that users are already assuming that Microsoft will eventually end up collecting that data and using it to shape advertisements for you. That really would be a huge invasion of privacy, and people fully expect Microsoft to do it, and it's those bad Windows practices that have led people to this conclusion.

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[–] MacNCheezus@lemmy.today 0 points 5 months ago

It's not that it hasn't gotten better, but that the entire infrastructure that's underpinning the GUI is simply completely different than what people are used to. And I'm not just talking CLI here, because the average Windows user likely doesn't use that to begin with – it's things like filesystem organization, software management, driver installation, configuration files, etc.

And it's not that these barriers are insurmountable either, but they DO require a significant amount of cognitive effort that not everyone is willing to put in.