this post was submitted on 06 Jul 2023
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Technology
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I wonder if the harsh content moderation guidelines were a strategic decision by Meta to make a Twitter alternative that’s actually financially sustainable. Assuming that twitter struggled with advertisers because of their lax approach to moderation (especially porn).
Was porn really the problem? I had the impression Musk's tolerance of hate speech was what made advertisers run away. The woman getting banned for writing "boob" on Threads is such a puritan move.
Twitter was already a money pit before Musk took over
Twitter has many problems that makes it’s hard for it to generate profit. Sure Musk’s ‘free-speech’ twitter has made it worse but I think twitter has struggled with profit generation since day one (I think it had a few good years recently before Musk took over) and the prevalence of porn didn’t help.
Threads moderation may be puritan but it is advertiser friendly. And as long as the millions of active accounts stay engaged it looks like a much better alternative than twitter for advertisers.