this post was submitted on 21 Jan 2024
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In the end, the KIA car company made its cars into subscription models, I really hate this because in the end the car we buy with our own money doesn't feel like it belongs to us. Should we finally buy an old school car ? so as not to be affected by this subscription models or is there a way to crack the software installed in it ?

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[–] Transporter_Room_3@startrek.website 221 points 10 months ago (10 children)

I love all the comments saying "yeah well that stuff isn't free someone has to maintain it"

YOU'RE PAYING 100K FOR A FUCKING CAR

That's the payment. That's what they get their money from.

Wanting more in perpetuity is fucking stupid no matter what the excuse is.

[–] june@lemmy.world 57 points 10 months ago (3 children)

There’s also the fact that remote start, while shorter range, has existed on key fobs for like 20 years. My ex wife’s 2022 Hyundai has remote start, but only through the app, while my 2013 Focus has it on the key fob.

That’s honestly the only feature that’s bundled in those subscriptions that I really want, though the alarm notification is a nice to have.

[–] bill_buttlicker@lemmy.world 27 points 10 months ago

I have a 22 kia with remote start. I also have the app (that costs the same as this post so I don't pay either). The remote start sets the car to 72 with nothing else on. No way to change it via settings. Paying for the app remote start is the only way to do the defroster, heated seats, steering wheel, etc. It's so fucking lame.

[–] Rai@lemmy.dbzer0.com 14 points 10 months ago (1 children)
[–] lolcatnip@reddthat.com -2 points 10 months ago
[–] IronicDeadPan@lemmy.world 23 points 10 months ago (1 children)

A 2024 Kia Telluride is right around $50,000 USD (fully loaded specs), but I get what you're saying with regards to vehicles in general.

Like BMW and Tesla having "creature comforts" behind subscriptions.

[–] vamputer@infosec.pub 20 points 10 months ago

Not only that, but if you have no choice but to buy a car with internet connectivity, these are supposed to be the kind of bells and whistles they give to at least make it SEEM like you're not being completely taken advantage of. It's like a double-dip. "We're giving your car connectivity so we can sell your telemetry, AND we get to charge you for all the useful features, too!"

If it costs SO much to maintain these services, cool. I'd be happy to save the poor little car manufacturers money by buying a model that uses no connectivity whatsoever. But, for some reason, they don't seem to want to offer that. Gee, I wonder why.

Demand more out of them, because they'll always be looking to get more out of you.

[–] cyberpunk007@lemmy.ca 12 points 10 months ago

This reminds me of the video game industry. Make a complete game, then choose to remove pieces to sell later as add-on content. Lol. The only thing I see costing them money is if they have to pay for an LTE subscription to maintain that internet connectivity so you can start your car from an app.

[–] hikikoma@ani.social 11 points 10 months ago

They have considered how much the gains from being evil assholes offset the cost of alienating some people, and found that they make more by being evil, it's not stupid.

[–] youngGoku@lemmy.world 7 points 10 months ago

Not to mention the data they mine from you with their "app" that they can sell to advertisers.

[–] MajorasMaskForever@lemmy.world 7 points 10 months ago (2 children)

The issue is that with ongoing service across time, the longer the service is being used the more it costs Kia. The larger the time boxes Kia uses the bigger the number is and the more you're going to scare off customers.

Using Kias online build and price, looks like the most expensive Telluride you can get right now is $60k MSRP, cheapest at 30k

Let's assume Kia estimates average lifetime of a Telluride to be 20 years so they create an option to purchase this service one time for the "lifetime" of the vehicle. Taking in good faith the pricing Kia has listed, using that $150 annual package, and assuming that price goes up every year at a rate of 10% (what Netflix, YouTube, etc have been doing) across those twenty years you're looking at around $8.5k option. At the top trim thats still 14% extra that is going to make some buyers hesitant, at the base model that's 28% more expensive.

Enough buyers will scoff at that so Kia can either ditch the idea entirely as they'll lose money on having to pay for the initial development and never make their money back, or they find some way to repackage that cost and make it look like something that buyers are willing to deal with.

To me the bigger issue is the cost of the service vs what you're getting. Server time + dev team + mobile data link cannot be costing Kia more than a few million annually, mid to upper hundred K is more likely so they must not be expecting that many people to actually be paying for any of this

[–] Patches@sh.itjust.works 15 points 10 months ago (2 children)

The average lifespan of a Kia is 20 years

Ay LMAO

[–] MajorasMaskForever@lemmy.world 2 points 10 months ago

Oh yeah I pulled 20 years out of my ass. I could see some manager there saying to plan for it even though all the engineers expect a much shorter lifetime

[–] Trainguyrom@reddthat.com 1 points 10 months ago

Kia is actually among the most reliable brands now according to consumer reports (at least for EVs? I don't have a CR subscription so I can't check the overall numbers)

[–] matlag@sh.itjust.works 7 points 10 months ago (1 children)

Assume the communication with the app it through Internet. The car must have a 4G chip (too early to see 5G in cars, I think?). So no matter what you pay, it won't work when 4G is retired. With marketing pushing to get new standards always faster, 4G may not last another 20years.

Anyway, bear in mind that once you subscribe, they will most likely collect detailed data about how you use the features and sell that as well...

[–] Patches@sh.itjust.works 5 points 10 months ago* (last edited 10 months ago)

Bear in mind that they are collecting that data regardless of your subscription...

Reminder buying isn't owning anymore.

https://www.latimes.com/business/story/2023-09-06/carmakers-privacy-data-collection-drivers

[–] jjlinux@lemmy.ml 6 points 10 months ago

Finally, the voice (text) of reason.

Thank you!

[–] devilish666@lemmy.world 2 points 10 months ago (1 children)

Finally someone who gets it
Glad to see you here my fellow comrades
Honestly the people who defended subscription models for something that you already paid & own are dumb (or maybe just trolling around) like people who defend adobe for subscription models

[–] Saik0Shinigami@lemmy.saik0.com -1 points 10 months ago (2 children)

Honestly the people who defended subscription models for something that you already paid & own are dumb

You don't own the cellular towers your car needs to connect to in order to work with the app.

[–] jjlinux@lemmy.ml 2 points 10 months ago (1 children)

But you do pay to use the network. So, you're still paying for it.

[–] Saik0Shinigami@lemmy.saik0.com 1 points 10 months ago

That's the point. It IS a subscription. The person I'm responding to believes that it shouldn't be and that they've paid for it already.

[–] pinkdrunkenelephants@lemmy.cafe 2 points 10 months ago (1 children)

Cars shouldn't require cell phone towers to function. It's a CAR.

[–] Saik0Shinigami@lemmy.saik0.com 3 points 10 months ago

It doesn't. The car works just fine. The features that require a cell phone are specific to operating your car while not present at your car.