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Thatâ™s⠀rea​lly cool. � Ꭰо уо𝗎 𝗍һі𝗇𝗄 уо𝗎'ӏӏ со𝗇𝗍і𝗇𝗎е ᖯ𝗋о𝗐ѕі𝗇𝗀 ӏі𝗄е 𝗍һа𝗍?　

(Not an actual, like, punching him in the head beatdown.)

Look, let's not be picky here

Oddly enough I did watch the show, but my first thought on seeing them in your comment was that it might be a US phone number, 481 516 2342.

They're the numbers from Lost

By default they do block quite a bit. The "Standard" tracking protection option in their Settings page says it blocks Social media trackers, Cross-site cookies in all windows, tracking content in private windows, cryptominers, and fingerprinters. They have a strict option with a disclaimer that it may break some sites or content that does a bit more.

So they're already blocking as much as they reasonably can without affecting legitimate functionality, and they have an option to block even more.

As for "Why offer them anything?", my guess is pragmatism. They're a lot more likely to succeed if they propose a system where the users give up nothing but companies can thrive anyways, vs. a system where the users give up nothing and the companies in charge of everything just burn to the ground and die.

I notably don't have a strong opinion on whether or not I think they'll succeed with this feature. I think their intentions are pure, though, and that it legitimately offers no privacy risk to users at all. I think the best chance it has is something like government mandates. Maybe there's also a future where they somehow get Google on board for PR reasons or something. I wish them the best of luck.

I look at it as a pragmatic attempt to work within the system we have to shift the internet away from its current nightmare dystopia of user tracking and information selling, and toward a system where all parties can be reasonably happy, with companies being able to receive aggregate anonymous data that helps them operate efficiently, without compromising even a tiny bit on user privacy.

Editing to actually respond to your question about who Firefox is built for: Definitely the user. But users don't exist in a vacuum. Mozilla can and does consider the entire ecosystem their products and users exist within, and can take steps to make that ecosystem, the internet, a better place for users. The best part is that their actions often make the internet better for everyone - not just Firefox users.

Nothing here is incompatible with the principles of free software. The feature isn't for the "sole benefit" of advertisers - it's beneficial to users specifically because it attempts to shift the paradigm from one where they have essentially no privacy regarding their online activities whatsoever, to one where they give up literally nothing about their privacy.

And they are not selling data - I believe that to be a straight-up lie. I've searched extensively to find out if anything is being sold here. I have no doubt at all that if they were, the headlines would be about Mozilla selling user data, rather than about tracking users.

From their FAQ:

The system is designed so that neither the advertisers, nor the websites with the ads, nor Mozilla can ever tell which specific users had their activity contribute to the data being reported.

The current paradigm is that the vast majority of internet users have their activity tracked across a vast majority of websites. It's that dozens of large companies have access to information about which websites you've been to, when you visited them, and what you did there. That they can and do sell this information to other companies, who usually have as their primary goal using that data to somehow extract money from you to them. Users who block tracking like this are a tiny minority.

The new paradigm would be that the companies in question know none of that, and instead get told information like "approximately 7 out of 487 people who saw your advertisement on [x] went on to purchase your product on [y]".

I would call that pretty paradigm-shifting. The only absurd thing here is that this is somehow being used, loudly and repeatedly, to make it seem like FIrefox is somehow worse for user privacy than its competition.

People feel betrayed because that's the narrative they're being fed - the number of times this same exact story has been posted in the past few days is staggering, as is the number of anti-Firefox stories that have been posted in general over the past few weeks/months. But almost every time one of these anti-Firefox stories comes out, just a small amount of digging shows it's a whole lot of narrative or even outright misinformation piled on top of nothing at all.

The truth is Mozilla did nothing here that harms or has the potential to harm its users or their privacy, and in fact they're actively trying to build a system that, if successful, would be a paradigm-shifting boost to online privacy. Mozilla is a legitimately good tech company that has made and continues to make the internet a better place, which makes the recent coordinated push to demonize them as an enshittified boogeyman all the more bizarre, especially considering who their competitors are.

Cross-posting my comment from the post you cross-posted (and possibly created your account just to post?)

After reading about the actual feature (more), this seems like an absolutely gigantic non-issue. Like most anti-Mozilla stories end up being.

The whole thing is an experimental feature intended to replace the current privacy nightmare that is cross-site tracking cookies. As-implemented it's a way for advertisers to figure out things like "How many people who went to our site and purchased this product saw this ad we placed on another site?", but done in such a way that neither the website with the ad, nor the website with the product, nor Mozilla itself knows what any one specific user was doing.

The only thing I looked for but could not find an answer on one way or the other is if Mozilla is making any sort of profit from this system. I would guess no but actually have no idea.

There are definitely things that can be said about this feature, like that users with pre-existing installs should have been asked to have it turned on (for optics alone, apparently), or that its mission of replacing tracking cookies is unlikely to succeed. But the feature itself has virtually no privacy consequences whatsoever for anybody.

I'm absolutely convinced there's a coordinated anti-Firefox astroturfing campaign going on lately.

Their acquisition of Anonym was all about acquiring the feature this article is about, PPA. Anonym created PPA. In fact Anonym seems to have been created for the explicit purpose of creating this privacy-respecting system as an alternative to cross-site tracking cookies. I see no reason to doubt Mozilla's intentions here.

Yeah - I've actually softened my own stance since I wrote that paragraph near the end, too, I just didn't feel like editing a message that I claimed to have copy/pasted. While I still have no intention of enabling the feature in my install, that's out of pure spite for anything that could conceivably help an advertiser somewhere, even if it isn't at my expense. I do see value in the feature itself existing. While I think the industry is unlikely to abandon tracking cookies and swap to this system voluntarily, I could see certain governments eventually mandating such a change, if the feature proves robust enough.

I might even go as far as to agree that on-by-default is the better option for the feature's chances of success - but for new installs. When new features are added to existing installs in updates, particularly if those features are in the "Privacy & Security" section of the settings page, it would probably be better practice to ask the user to pick an option on the first boot after updating.