Now just imagine for a moment, the same company in the late 2000s taking a completely different path. Imagine they offered the moderators to become worker-owners and Reddit became a cooperative rather than investor owned.
Imagine how much better the world would have been, and weep for the timeline capitalism just extracted from everyone.
IE in the 2000's called, it wants it's dream back.
Between this, hobbling adblockers and performing enough monopolistic acts to warrant swift government action, I really see this more as Chrome dying than the web itself.