Because for the first time in 14 years money is no longer free.
Right now the interest rate sits at 5% and it will remain there for the foreseeable future. Investors no longer have the patients to wait for growth because bonds are actually investable now, so all your “get user first find business later” companies began to panic and tries to squeeze everything out of its users.
Hilariously, the only social media company that will come out of this relatively unharmed is probably Facebook, because their unethical practices actually makes money
I'm one of those guys, IOS phone with windows PC. There really isn't much out there that is as convenient as IOS, but theres no way I would use a Mac, as compatibility issues and more expensive hardware will ultimately hurt functionality.