this post was submitted on 03 Jul 2023
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For the last few years franchise movies like star wars, marvel, etc. made money regardless of quality. However now it seems like audiences are being choosier when it comes to these kinds of tentpole releases. I've seen some people online say that the movie/theater industry is losing people in general but I don't think that's the case.

Super Mario and spiderverse made a lot of money. And Oppenheimer, Barbie, and Dune seem to be tracking well. I think the problem is that people are getting sick of the same old stuff and need more than just a brand name to go to the theater. What do you you think?

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[–] BobQuasit@kbin.social 60 points 1 year ago (11 children)

It's not superhero fatigue or franchise fatigue. It's bad writing fatigue. Seriously, I don't know why Hollywood keeps choosing terrible writers for huge projects, but as long as they are doing that they are going to keep getting what they deserve.

And speaking of huge projects, from what I've heard Indiana Jones and the Dial of Destiny cost $295 million to make rather than 250. And that's not counting publicity and marketing, which brings it to 400 million if not more. That means they need to make at least $800 million to break even. No matter how you slice their opening weekend, they are in huge trouble. And given that Elementals and The Little Mermaid both bombed hard along with most other Disney movies of the last few years, I'd say that Disney is in serious trouble too!

On the other hand, Guardians of the Galaxy 3 was rather well written, and from what I've heard it did rather well at the box office. Which is just more evidence that if you have a decently-written film the public WILL go and see it. We're just avoiding crap, that's all.

I'll go out on a limb and say that hauling poor old Harrison Ford away from his bong and forcing him at the age of 80 to make shitty movies is tantamount to elder abuse. As for The Flash, coddling wannabe cult leader and mental defective Ezra Miller was just the icing on the cake. The movie was just badly written.

Frantic last minute reshoots and rewrites are a dead giveaway that something is seriously wrong with a production. But that that is happening so often in Hollywood in the last several years is clear evidence that Hollywood itself has completely lost their way. I don't know if they can right that ship, and to be honest I don't much care. If they won't provide people with the good entertainment that they want, eventually somewhere else will. Maybe Bollywood or China.

[–] Granite@kbin.social 18 points 1 year ago* (last edited 1 year ago) (1 children)

As someone in the industry, the tentpole execs do not give a shit about writing or even quality. They just imagine $$$ and hate risk, so they double down on what they already know. It’s a dumb decision from the outside looking in, but they literally can’t see that. Also, in the last 10-15 years, screenwriting has developed more into a gig economy than a FT job, so even finding good writers and keeping them around is tough as hell.

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[–] basic_spud@kbin.social 6 points 1 year ago

Speak for yourself. I've been majorly burned out on super hero movies.

[–] LemmySoloHer@lemmy.world 6 points 1 year ago

This was the revelation I was waiting to unfold. The best indicator that good writing has legs and bad writing flops regardless of genre or franchise these days is definitely the recent Marvel box office runs.

Ant-Man: Quantamania was mediocre and as people saw it and relayed this sentiment it lost audiences and the box office intake dropped hard -- no one wanted to spend money or time on it once word got out.

Guardians of the Galaxy: Vol 3 had the opposite happen with good writing and a rare occurrence where Disney let James Gunn do pretty much whatever he wanted. As people saw it and relayed the sentiment that it was well written and worth seeing in theaters, people flocked to it and gave it some of the strongest legs that continued to make box office money well after opening week.

Guardians 3 even got me into a theater for the first time in years because so many people said it was the one movie they recommended experiencing there instead of waiting for a Disney+ release. Well written movies are refreshing. We're bored enough with the schlock regardless of genre, but give us something with real substance and it still has a chance to excite audiences to spread the word and make money.

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[–] echoplex21@lemmy.world 37 points 1 year ago (3 children)

End of franchise films ? Not even close. What I think you’re seeing now is the floor is much lower for franchise films than before (especially with comic book movies). You need more than “it’s a Marvel movie” to have people go out and come see. The top movies of the year are still either sequels to franchises or based on existing IP.

[–] chickenwing@lemmy.film 23 points 1 year ago (8 children)

That's true. I should have titled the end of the "risk free" franchise film. Disney and WB drop 200 million on a movie and start filming without a coherent script because they knew that the film would coast on the name alone. I think those days might be gone. Marvel and others might need to step up their game to survive.

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[–] scrubbles@poptalk.scrubbles.tech 16 points 1 year ago (2 children)

Agreed. Early-mid 2010s were hollywood's golden ticket for franchises. Another hunger games? A marvel movie? Star Wars? Hobbit? Just keep churning them out and we'll go see them.

Now we (at least me and the people I talk to) are over the big franchises. For example, I love the infinity marvel movies, yes they're repetative and predictable but they were fun, and I started watching them with Iron Man. It was a ton of fun seeking out easter eggs and predicting where it'd go. But it's over, they finished it, and IMO they finished it well.

Now... well, another one comes out, super, I'll see it when I get around to it. I'm definitely not going to go to the theater and I'm not going to buy a copy, so sometime on a streaming service probably.

I do hope we see a renaissance in individual films. I've been catching up on my backlog and there are so many good ones, I hope that Hollywood sees that not everything needs to be a (4 part) trilogy.

(but then there's Dune....)

[–] AssA@kbin.social 8 points 1 year ago

Well it turns out, if you give a shit and hire people that are passionate about the product they make, you make a good movie. And people like to watch good movies. That's why dune worked. Because it was expertly done.

[–] echoplex21@lemmy.world 5 points 1 year ago (2 children)

I had the same reaction with Marvel. I would watch almost every single movie the week it came out. They did extremely well with their Infinity Saga and capped it with an incredible conclusion. Infinity War/Endgame is a master stroke to what could’ve been an absolute disaster. Now that it’s over, the only MCU movies I’ve watched in theaters (let alone the first week) were No Way Home, Wakanda Forever, and GOTG3. The others I watched eventually at home (if at all).

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[–] dcheesi@kbin.social 5 points 1 year ago

Plus, half the reason for lack of interest in Flash is that in franchise terms, it's a "dead man walking" --the whole DCEU is getting the (re)boot after this, so there's no incentive to watch this installment when you know there'll be no payoff for anything it sets up.

[–] Ducks@ducks.dev 26 points 1 year ago

I don't think it has anything to do with being franchise films. Studios just need to make good films and people will see them.

Spider-Man made 600m WW so far which isn't too shabby. That has to contend with superhero fatigue as well as franchise fatigue.

[–] MonitorZero@lemmy.world 25 points 1 year ago (4 children)

Nah movies are too expensive now. I'm super excited for indy. He's my hero but the theater is a horrible money waste.

They need to learn to release straight to streaming instead of Theatre only. Because I spent a while lot of money on a 5.1, 65in 4k TV and awesome lighting to go blow $100 every time I want to see a new release? Hell no. The threater is just more irrelevant then ever when I can be super comfy and watch or be packed in with 100 strangers.

[–] manapropos@lemmy.sdf.org 5 points 1 year ago

I saw the movie last weekend and paid about $10USD for 2 tickets, sodas and popcorn. Mexico is a beautiful place

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[–] rikudou@lemmings.world 23 points 1 year ago (3 children)

Slightly off-topic, but didn't they claim something along the lines of "people will ignore that Ezra is a total piece of shit because of how great the movie is"?

[–] chickenwing@lemmy.film 10 points 1 year ago

WB was hyping it up like it was the greatest superhero film ever made. I've actually seen the movie and can assure you it is far from it. The whole thing felt like an inside joke from WB.

[–] Solemn@lemmy.dbzer0.com 10 points 1 year ago (2 children)

Wow, you got me to Google the guy. I was expecting a bad incident or two, but the list just goes on and on.

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[–] kemsat@lemmy.world 23 points 1 year ago (2 children)

No, it’s just more expensive than ever to go watch a movie. I like going to this one theater because it has comfy seats, they serve beer, and have good sound. The tickets are like $12-18, but I also have to pay for parking (about $30 for a 2-3 hour movie), and they up charge the beers too. So, going to watch a movie ends up being around $60-70 for two, and the only reason to go is to be part of the social experience happening around the movie, because if you wait like 90 days, you can buy the movie on iTunes or YouTube for less than $60.

So I pretty much only go to Marvel movies since the cgi action scenes are better on the huge screen.

[–] ddugue@lemmy.ca 8 points 1 year ago (4 children)

Dune was incredible in theaters. I'm scared of watching it again at home (in prep for the 2nd part) since I'm probably going to be disappointed

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[–] WytchStar@kbin.social 20 points 1 year ago (1 children)

Every time a sequel or a comic book movie lands on its face, someone rewrites an article about franchise/superhero fatigue. And that's been going on for over a decade.

People will show up to watch a good movie. Guardians 3 did really well. Spider-Man is the "same old stuff." This is all cherry picking examples. Movies don't do well when they're bad or the star is unappealing somehow.

Hollywood will stop making these movies when people stop paying to see them.

[–] chickenwing@lemmy.film 4 points 1 year ago

I think Guardians 3 and Spiderverse may be exceptions though. Spiderverse has a cool visual style that makes it stand out and is riding of the goodwill of the last film. Guardians 3 is the last guardians film and I've seen a lot of people say it was the last marvel film they were interested in. I think audiences might need more motivation than just a marvel logo now. Captain Marvel got over a billion dollars while marvel was on the hype train but I doubt the sequel does that well.

[–] wolfteeth@lemmy.film 19 points 1 year ago (1 children)

i would love to see revivals of old franchises go the way of the dodo. i am as nostalgic as any millennial but if i want to see indiana jones or ghostbusters or whatever, i'll just watch the originals.

i don't think the superhero franchises are going anywhere, unfortunately. they are still reliable, even with some people losing interest over time. it seems like a good moneymaking bet for disney at least. and all the studios seem really risk-averse lately, more than they used to be.

[–] Deed@lemmy.dbzer0.com 5 points 1 year ago (3 children)

I'd more interested in MCU stuff if they tried something new with them. It's why guardians as a franchise did so well. The cracks really started showing id argue with captain marvel.

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[–] kingmongoose7877@lemmy.film 19 points 1 year ago (1 children)

Could this be the beginning of the end for franchise films?

We can only hope.

'The Flash' and Other Mediocre Movies Won't Stop Superhero Fatigue - Variety. Fifteen years (since Iron Man), for the love of Stan! As Scorsese said, "…that’s not cinema…the closest I can think of them…is theme parks."

Fun fact: did you know that the (then) new distribution strategy invented for the iconic film The Godfather gave rise of the Blockbuster (and thus "franchise movies") and the near-death of auteur cinema?

!moviesnob@lemmy.film

[–] Prouvaire@kbin.social 9 points 1 year ago (5 children)

@kingmongoose7877 Of course Scorsese's mastery, knowledge and love of movies is matched by few and surpassed by none. But I do find it amusing that the he criticises lowbrow superhero genre movies when every third film he makes has a bunch of Irish or Italian guys telling each other to fuhgeddaboudit, then shooting each other in the head. (Yes, I'm exaggerating, but not by that much.)

My point? There are bad, mediocre and good superhero movies, just as there are bad, mediocre and good gangster movies. And every so often there are great genre movies, like The Godfather, or - for my money - Logan (which I think deserved Oscar nominations for picture, director, adapted screenplay, actor, supporting actor and supporting actress).

And, basically, you just need a lot of movies to be made before a masterpiece is produced. For how many decades were westerns a popular genre? Were directors complaining about the guns'n'horses theme parks in the 1950s? Most westerns that were made over that time have been forgotten, but the great ones like Shane or Unforgiven live on. In fifty years most superheroes will have been forgotten, but a handful will live on.

To address @chickenwing 's post more directly: I remember reading articles a few years ago about how the age of the movie star was dead (Tom Cruise being cited as one of a few exceptions), and that the age of the franchise/brand (Marvel, Star Wars, Pixar) had arrived. If the age of the franchise is dying, what will rise to take its place?

[–] chickenwing@lemmy.film 5 points 1 year ago (1 children)

My hope is that like in the 70's American New Wave the studios panic and start doing weird experimental stuff with young directors. That's where a lot of the big name directors came from today. Back then US directors copied what the French were doing and it got people back in theaters. If I were a director I'd look at South Korean films there has been a ton of great films come out of there in the last 20 years or so.

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[–] jordanlund@lemmy.one 16 points 1 year ago* (last edited 1 year ago) (6 children)

Indy is failing not because it's a franchise, but because the audience for an 80 year old Harrison Ford is not going to the theater.

Flash failed for reasons other than it being part of a franchise. It failed because that franchise is not well liked, and in fact is in the process of being replaced.

Also, Ezra Miller is apparently a giant dick bag, turning off audiences.

I expect Blue Beetle will do worse due to featuring a character 90% of the movie going audience is unaware of, based on characters 99.9% are unaware of. At best people will go "So it's an Iron Man / Spider-Man ripoff?"

Aquaman is the last of this generation of DC movies, hard to tell how it will turn out. The first one was the ONLY ONE of the DC films to hit the big $Billion mark.

Man of Steel - $668M
https://www.boxofficemojo.com/title/tt0770828/?ref_=bo_se_r_1

Batman V Superman - $873M
https://www.boxofficemojo.com/title/tt2975590/?ref_=bo_se_r_1

Suicide Squad - $746M
https://www.boxofficemojo.com/title/tt1386697/?ref_=bo_se_r_1

Wonder Woman - $822M
https://www.boxofficemojo.com/title/tt0451279/?ref_=bo_se_r_1

Justice League - $657M
https://www.boxofficemojo.com/title/tt0974015/?ref_=bo_se_r_1

Aquaman - $1.148B
https://www.boxofficemojo.com/title/tt1477834/?ref_=bo_se_r_1

Shazam - $367M
https://www.boxofficemojo.com/title/tt0448115/?ref_=bo_se_r_1

Birds of Prey - $205M
https://www.boxofficemojo.com/title/tt7713068/?ref_=bo_se_r_1

Wonder Woman 1984 - $169M
https://www.boxofficemojo.com/title/tt7126948/?ref_=bo_se_r_2

The Suicide Squad - $168M
https://www.boxofficemojo.com/title/tt6334354/?ref_=bo_se_r_1

Black Adam - $393M
https://www.boxofficemojo.com/title/tt6443346/?ref_=bo_se_r_1

Shazam: Fury of the Gods - $133M
https://www.boxofficemojo.com/title/tt10151854/?ref_=bo_se_r_2

The Flash - $245M and counting:
https://www.boxofficemojo.com/title/tt0439572/?ref_=bo_se_r_1

Edit I should say, both Birds of Prey and the Suicide Squad deserved better. Victims of covid and day/date streaming.

WW84 can die in a fire though.

[–] chickenwing@lemmy.film 5 points 1 year ago (1 children)

Fair point about DC and Indy but Disney has had a few flops recently as well. Pixar isn't a franchise but it was definitely a brand that normally would bring people to the theaters with just the name alone. Now they are struggling to get people to come to the theaters.

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[–] wheresbicki@midwest.social 15 points 1 year ago (1 children)

Maybe Film studios should make more effort on lower budget movies instead of reviving old franchises and making commercial movies (Air, Blackberry, Barbie, Mario, etc).

[–] Polydextrous@lemmy.world 11 points 1 year ago

These capitalist hero stories drive me nuts. Between air, Tetris, Uber, and all of these “one white guy + the system vs not making billions of dollars” movies, it’s like capitalist propaganda when more people than ever are having unfavorable views of capitalism. It bugs me other people in my life go to see them

[–] june@lemmy.world 15 points 1 year ago

I think Flash and Indiana Jones flopped because they’re garbage. Spider-Verse was a masterpiece and clearly a part of the shared universe franchise. Guardians 3 is nearing a billion dollars at the box office.

People aren’t tired of franchises, franchises are just generally getting worse. MCU is a mixed bag with some outliers still doing really well. We’ll see if the new phase can keep up with the introduction of new characters that most people don’t know. But I’m honestly not terribly hopeful.

[–] mastens@kbin.social 14 points 1 year ago (1 children)

I think the audience is simply being smarter with their money. A bunch of recent franchise movies have missed the mark and the audience is saying as much.

Super Mario
Dune
Across the Spiderverse

All franchises. But they have so far given their target audience what they've wanted.

Why go see Flash when it'll show up on Max (or whatever) same with Indiana Jones which will be in Disney+ soon enough.

[–] RGB3x3@lemmy.world 6 points 1 year ago

People are fed up with low-quality cash grabs as they always have been.

And they're probably exhausted with the superhero movie tropes that have plagued the genre for over a decade.

[–] Littleborat@feddit.de 13 points 1 year ago* (last edited 1 year ago) (1 children)

There are only two good indy movies and that's raiders and the last crusade.

Anything else was crap and crap Indiana Jones movies are nothing new.

Dune and so on are objectively good movies even though they play the hobbit tactic with dune releasing only half the book.

Why people like avengers and marvel and these movies I have no idea. Only a select few of these movies are watchable.

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[–] Apollonius_Cone@lemmy.world 12 points 1 year ago (1 children)

I don't understand the apathy for Indiana Jones. It was a great film. Very entertaining and fun and was dedicated to the previous films. Some very touching moments. Maybe people want to wait until it comes out on a streaming service rather than watch it on the big screen. The big screen experience was worth it with lots of action scenes and Harrison being de-aged and fighting Nazi's, what's not to love.

[–] yankeegiant185@lemmy.fmhy.ml 24 points 1 year ago (2 children)

It's because 4 was bad and it's hard to believe that 80yr old Indy is still doing anything. Throw in the wonkiness of de aging and it's not exactly an attractive use of time.

[–] Apollonius_Cone@lemmy.world 6 points 1 year ago

The traction that films with older actors such as Grumpy Old Men have limited appeal due to the age of the actual actor. I guess as I get older I just want to see my favourite actor in anything regardless of age. However, the expectation and delivery of entertainment is still there. I guess what George Lucas and Steven Speilberg have always tried to accomplish with their movie making is to grasp some of the anticipatory excitement that they garnered as children watching serials at the Bijou. Sure its campy and all in all mildly unbelievable, but the action delivers and so does the entertainment. The ability to escape was there.

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[–] ryanspeck@kbin.social 11 points 1 year ago (1 children)

You're making the assumption that, since the pandemic ended, people actually want to go to the theater to see movies. They demonstrably do not. People will not go to see a movie they're interested in in the theater; they will only go to the theater to see a movie they are absolutely driven to see immediately. It has to have huge visual spectacle and be truly worthy of their time to waste the time and money to sit in a theater, which no one seems to want to do anymore. It has to be something that needs to be seen on a large screen.

I'm sure Dune will do well later this year and there's been plenty of movies recently that did fine in theaters. But there's going to be plenty more along the way that fall by the wayside despite the fact that they would have been tent pole pictures with guaranteed box office in past years. But people aren't going to show up for things like Indiana Jones or Flash after major failures previously in both of those series.

[–] rikudou@lemmings.world 6 points 1 year ago

I'm so excited for Dune, definitely going to the cinema.

[–] ABCDE@lemmy.world 11 points 1 year ago

I heard bad things about the last Indiana Jones, so I won't see the latest one as I would feel like I was missing out on something. Same goes with the Flash... the films don't come across as independent from each other so I won't bother if it seems like I need to have followed the franchise until that point.

[–] AlternativeEmphasis@kbin.social 10 points 1 year ago

Maybe, I honestly love going to the movies but it seems the age of the generic blockbuster is done really. It's nearly all sequels or franchises. I want to wathc something not particulary groundbreaking but still interesting and not need to watch it's five previous movies.

The last movie I felt scratched that itch for me was the DnD movie which was relatively detached. I like movies like that and I wish there were more. Don't get me wrong I like a good franchise but when everything is a franchise it's maddening.

[–] magnetosphere@kbin.social 10 points 1 year ago* (last edited 1 year ago) (1 children)

It’s annoying that some people are so small-minded that they only think one style of filmmaking counts as “real cinema”. Just like there are different genres of film (like comedy, horror, drama, etc.), there’s room for different styles of film as well.

Too many people seem to think that just because two things can be projected on a screen, it’s reasonable to compare them. Some also believe that one kind of film is objectively better than another.

No. Neither of those things are true.

Films provide room for a wide range of creativity, whether they’re loud, big-budget extravaganzas with broad appeal, or quiet, intimate, narrowly focused films intended for a smaller audience - or something in between.

I don’t understand why there’s even an argument about which type of film is best. If you’re like me, you enjoy several different things, depending on your mood.

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[–] NuPNuA@lemm.ee 9 points 1 year ago

No, Indiana Jones is a terrible example to base those on. It's a franchise who's last good film was in the 80s and most people hated the last attempted comeback.

[–] NumbersCanBeFun@kbin.social 8 points 1 year ago (1 children)

The only movie I was willing to see was the Mario movie and I still ended up torrenting it. Why should I go to a public theater, get ripped off at the ticket box and the food counter for some mild entertainment? Especially when I can cook up an entire meal at home and eat it in front of the TV.

Better food, more comfortable, private setting and most importantly, Cost effective. If you want to get people like me to go to a theater, the incentive better be worth it. I won’t open my wallet otherwise.

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[–] InfiniWheel@lemmy.one 6 points 1 year ago

Its 5head marketing for Oppenheimer

[–] lloram239@feddit.de 6 points 1 year ago* (last edited 1 year ago)

Indiana Jones is not really a franchise film in the modern sense. It's a sequel, sure, but it comes many years after the last one and is mostly a self contained adventure. It's not like the MCU where everything builds up on what came before or teases what comes next to try to build up a larger universe. Whatever attempt there might have been to make Phoebe Waller-Bridge into the next Indiana Jones, didn't make it into the final movie.

Same for Flash, the DCU is a mess and already scheduled for a reboot. Nobody really cares about the DCU anymore, since nobody really even knows what the state of that universe is. It's just random cameos without a clear continuity and it all will be blinked out of existence in a bit anyway.

What the MCU is doing is much more interesting, as they used to have that shared universe and it was working. But what they have done in the last few years was a mess. They introduced multiverses, time travel and gods and basically ruined the own continuity they worked so hard to build up over the years. The power levels are completely out of control and it's hard to care about what is happening when everything can be multiverse'ed in and out of existence at will.

I don't think anybody will give up on franchises, the latest Batman already has a TV spinoff with The Penguin. But they hopefully will scale it back a bit and focus on making good movies first, not just endless teases of what will come next and trying to cram every cameo into the film they can think of.

[–] Twitchy1@lemmy.fmhy.ml 6 points 1 year ago* (last edited 1 year ago) (4 children)

Flash I had no interest in seeing, never got into the series or story... Indiana Jones to bring back now, from my point of view (especially after Ford's Star wars horrible return) felt like dragging him out as a big name to drum up ticket sales. New movies and storylines are a risk, it's safer to stick with what has sold for years I guess. I haven't looked but how did ghostbusters do recently?

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