Mildly Infuriating

They do it because it works. Not only does it lead to more direct sales, but the app is scraping data that can be further used to generate sales, either to the user directly or sale of their data to third parties. And people who don't like their habits being gamified will simply not install the app.

How many people are going to say "I refuse to go to Dunkin because they went too far gamifying their rewards program in their shitty app I never use"? Probably close to zero. So, the cost of doing it is whatever they pay their offshore contractors, who probably can't afford to come visit the US, much less go to Dunkin for awful coffee every day.

You're the one that installed the app.

The sad thing is this kind of shit actually works on some people. Just how our brains are wired and some folks can’t resist.

Secret achievement: diabetes unlocked

People love this stuff. I feel like this falls into addiction territory and they know it. The saddest part is would it kill them to throw you an extra free donut or drink after unlocking each one? Those are some crazy milestones and the only thing I see is how terrible I am for going here so much if I did this so at least give me a reward for doing it at the least?

It'd be pretty funny if the running guy got progressively fatter through the achievements

"logged in for seven days: wicked smart guy"

Dunkin loot boxes when?

Can't afford a phone?

No discount for you!!

This is a discriminatory practice, and it's been going on for way too long. Every offender needs to be fined wildly for this shit.

"Yeah Tyler, you can get some free fries with your Big Mac that you're buying with your dad's credit card, because you have 100 mcpoints!"

Homeless man: please let me eat anything I am starving

Honestly, gamification is good but this is just stupid. Humans respond to gamification for a reason, it can add a sense of accomplishment or help you lay out goals, etc. If you gave that to, say, a non-profit looking to motivate volunteers who clean up the beach or something, it's a net gain for society.

But this? What accomplishment or goal do you get for eating shitty donuts 500 times? I'd like to meet the man (and it most certainly is a man) who is proud of his 500th Dunkin trip. I'll buy him a dose of insulin (but only the subsidized stuff).

Order Donuts 500 times a year? They should have called that Diabetes.

If it doesn't come with a discount like a rewards program with free coffee every now and then, I'm not interested.

Well, the dystopia is starting to take shape.

Just more enshitification.

I think I've come to the conclusion that there's no end in sight. Everyone can agree that things are going to shit but the thought of a boycott never crosses their mind. If we found a way to organize and motivate people to drop services that suck, delete social media accounts that suck and stop buying things from companies that suck we could make some real change at a speed that would surprise us all.

Instead we all acknowledge that CEOs at most large companies are pieces of shit that actively work to hinder our choices and freedoms but then we get right back to sending them money and as long as that keeps happening they have no real reason to change.

Most people want the targeted ads and gamification. Especially people who install a Dunkin app.

edit: To be clear, I do not number among them.

I think it's hilariously stupid. It might have made more sense if it followed a training progression. Like move from coffee sprint to coffee racer, menu long run and then the marathon maybe? Sprint to marathon is some Goggins level shit.

feels like it would easily slide into idiocracy.

Some C-level said to a product manager that we need gamification because gacha games make money

In the future I predict it will add a "share" button. And the more engagement you get on social media is how you can earn discounts and stuff.