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I reckon they have to at this point. Pay your dues and get to keep your business.

Really? Damn

But Costco loves us, right?

They also operate a lot of sweatshops.

God damn Tim Apple

Tim Cook has made it a point to kiss the ring privately on his own while keeping apple neutral so that money keeps flowing in.

The real fence is capital vs labor, and he doesn’t play both sides of that one

I mean, he did give a generous "personal donation" to the Trump inauguration.

Well they don't love you.

They can tout DEI and idpol all they want. They're still stiffing union workers.

Companies are not things to love.

They've had a rainbow logo for a long time.

A terrible company, but some of the best marketing

My understanding is it's basically pulling the uno reverse card to suggest it's anti-white behaviour.

"I got passed over for a promotion cause they needed another minority manager instead of a white one" type stuff

I'm not American so no idea what your constitution says.

DEI is basically "you know that thing we do where we only hire from the old boys club at our favorite ivy league university? Let's hold off on that."

Companies benefit from DEI policies because they expand their hiring pool, so the company ends up with better talent. They're still aiming to hire the best out of that pool, of course. Companies are motivated by profit, not by reparations.

I know its effect won’t be more equality.

Its effect will be more equality. Unfortunately that is not a good thing for the old boys club, which is what motivates the FUD and disinformation you've heard regarding DEI as a buzzword.

the whole DEI inititive generally is to get people who historically underprivileged more positions at work. this however in a few instances, would lead to someone being hired because of their race, rather than skillset. Theres ongoing anti sentiment who fully believe that anything with DEI has made a company gone downhill (with basically 0 evidence, or very anecdotal evidence proving so)

Constitutionally, some claim it to be unconstitutional because of the 14th amendment that states:

“No state shall...deny to any person within its jurisdiction the equal protection of the laws.”

as the idea of affirmative action, or DEI programs bascially give minorities a higher chance of being hired, therefore the idea is that people were not equally protected under law.

basically programs typically put Whites (and Asians in some contexts, tech jobs and universities) at a disadvantage.

personally, i think most of it is hubabaloo, and most companies know(or should know) the minimum requirement they are looking for out of an employee since most of them already want the cheapest person in the building regardless of race. I just think the argument that they wont hire the best person suited for the job a fallacy, as if they were THAT good, then they would never get passed up to fill some racial quota. No one is going around for example passing up on Jim Keller (cpu architecture guru) over a minority designer who has little experience. for the jobs that require the best, a company will look for it regardless.