Are they so dumb They don't realize that when we pause a video we are likely not watching or even near our fucking phone or screen at that time?
this post was submitted on 18 Sep 2024
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They do, they're probably just hoping the advertisers don't and keep paying for more ad space.
It's the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.
Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren't actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.
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They do, and they don't care. The algorithm is actually tailored to find out if/when you fall asleep while watching videos, and then recommends longer videos in autoplay when it believes you are, because they'll get to play you more ads and cash out more. When/if they implement pause ads advertisers will have an even bigger case against against yt inflating ad watch time to make more money. Facebook has this issue as well.
The algorithm is actually tailored to find out if/when you fall asleep while watching videos, and then recommends longer videos in autoplay when it believes you are, because they'll get to play you more ads and cash out more.
You might be misremembering / misinterpreting a little there. This behavior is not intentional, it's just a side effect of how the algorithm currently works. Showing you longer videos doesn't equate to showing you more ads. On the contrary, if you get loads of short videos you'll have way more opportunities to see pre-roll ads, but with longer videos, you're just to just the mid-roll spots in that video. So YouTube doesn't really have an incentive to make it work like that, it's just accidental.
Here's the spiffing Brit video on this, which I think you might have gotten this idea from: https://youtu.be/8iOjeb5DTZI
Edit: to be clear, I fully agree that YouTube will do anything to shove ads down our throats no matter how effective they actually are. I'm just saying that this example you've brought is not really that.
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Having a hard enough time just trying to fucking skip back 20 seconds without accidentally tapping on the creators' page.
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Did I miss some detail? I get the impressions from the comments this is some really poor choice for user experience as people will often pause to check something
But in my experience pause ads are nothing new at all and they start after the device has been idle. What did I miss that makes this different?
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Bruh, it's no more a multimedia player, it's a advertising screen.
not if you use ublock origin or newpipe
And SmartTubeNext on Android TV
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Yeah and when someone needs to watch a video on CPR in an emergency get ready for a shitstorm if you are forced to watch their long ass ads
I hate it when I go to full screen and one of my (100s of) tabs has a youtube short that thinks "Oh, time to start playing again!"
Now I'll have paused tabs start making noise and I won't be able to find it until the ad is over.
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Don't most YouTubers make more money with their own sponsorships than from YT ads? Can we start the mass migration to PeerTube already?
odysee can also be a option from peertube as well but odysees privacy policy they sell non pii data according to them if they dont sell user data we will be good
I don't think Peertube would handle mass migration of Youtube creators, unless each and every one of them set up their own instance.
I'd honestly be curious to see how that plays out. Every creator hosts their own content while strengthening and spreading the Peertube network.
I feel like that would quickly solidify it as a viable alternative.
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YT will likely attempt to play creators and viewers off one another. Similar to how hospitality does so with patrons and staff re: tips. You could see a FUD campaign aimed at anyone republishing their work on competitor sites.
This has been the case since some time before the Adpocalypse iirc.
I wonder what made their leadership continue to escalate into increasingly bullshit decisions. What happens if I need to pause because I need my PC to be quiet so I can address something and still an ad suddenly starts playing, completely interrupting what I wanted to address in a completely intrusive way? I'll tell you what happens, I'll either find some way to disable that from happening, switch to a service that doesn't do it if I can, or just begin avoiding it all together.
Brilliant planing, YouTube. Whoever has been left as its leadership is a dumbass.
Whoever has been left as its leadership is a dumbass.
Not in the slightest. More likely their annual bonus depends on boosting revenue right now. So they're incentivised to generate short term increases in revenue but not for longer term. Plus, also, if/when Youtube goes tits up they'll just get a different CEOing job (with "increased revenue by 25% in 2024 on their resume") rinse and repeat.
Money.
Also I imagine the ads will be silent but animated, like a regular website ad but full screen, essentially turning whatever you're watching it on into a giant billboard.
It's just another thing to block I guess.
I should have opened the article, that's a lot less intrusive than what I thought. If this is the extent of it, and frankly considering that Google let's you opt out of personalized tracking when many sites have begun forcing them onto users and forcing me to constantly clear their cookies, that makes me a lot less mad with them.
Not to mention it'll push more people towards using Adblockers. And since chrome is cracking down on Adblockers as well, people start using another browser altogether. It seems like Google is self-sabotaging with these kind of decisions.
Hilarious isn’t it? I stopped using Google search because they fucked it up too bad. I stopped watching YouTube years ago too because they already fucked it up.
I guess they just don’t want users anymore.
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This already happened. People looking up CPR instructions because a loved one is dying, only to be met with three unskippable ads.
Goodbye Meemaw.
Not defending YouTube here, but CPR is so time sensitive that if they were looking up instructions, she was a goner anyway.
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Is anyone even remotely surprised by this?