this post was submitted on 30 Jul 2024
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Mashable reports that users ran into a black screen on YouTube, and that it stayed for about 6 seconds before the video began playing. The reports indicate it affected several browsers including Firefox, Edge, Vivaldi.

Some users joked that they would rather see a black screen than an ad. While that's certainly a better experience, it does waste precious seconds of our time. A simple workaround for the black screen on YouTube is to just refresh the page, hit F5 as soon as the page starts loading. uBlock Origin's filters were updated with a patch to resolve the problem, the add-on updates its filters automatically. If you are still experiencing the black screen issue, just open the extension's dashboard and manually update the filters. This tug-of-war is getting annoying, but it appears to me that Google's efforts are actively promoting the use of ad blockers, instead of attracting new subscribers.

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[–] LainTrain@lemmy.dbzer0.com 0 points 3 months ago

Soon we'll all be free as the enshittification snake eats its own tail.

[–] snooggums@midwest.social 0 points 3 months ago (3 children)

Some users joked that they would rather see a black screen than an ad.

This isn't a joke. I would literally rather see a black screen than an ad.

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[–] Usernameblankface@lemmy.world 0 points 3 months ago (3 children)

Well, I'd rather see blankness than another ad.

[–] solsangraal@lemmy.zip 0 points 3 months ago (18 children)

it's nuts that no one likes ads yet advertising wouldn't be a billions of dollars industry if they didn't work

[–] MonkderVierte@lemmy.ml 0 points 3 months ago* (last edited 3 months ago)

Or they work somewhat, resp. in some cases and the rest is make believe in execeutives, a waste of money. Let's say 50/50?

[–] Sibbo@sopuli.xyz 0 points 3 months ago

No one likes being manipulated. I like ads that promote healthy living for example, if they don't secretly promote any brand or product. They are pretty rare though, almost only in some public health care facilities.

[–] Kolanaki@yiffit.net 0 points 3 months ago* (last edited 3 months ago) (4 children)

I've seen a few ads recently that are just random as hell, don't say a product name and don't even have a website or link to find out what it is even advertising. They always make me wonder how they're working, if they're working. They seem like just a waste of money and time for everyone involved, including the advertiser themselves.

[–] snooggums@midwest.social 0 points 3 months ago

The people that do spend the time trying to find out what it is for will remember the eNgAgEmEnT from needing to find out what it is and that correlates with future sales. Just like "rewards" programs that are designed to mentally lock someone into the store/product while harvesting their data.

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[–] PixeIOrange@lemmy.world 0 points 3 months ago (2 children)

The sad thing is: ads dont need to be liked to work. Making enjoyable ads is expensive, making annoying ads that still work is cheaper

[–] bionicjoey@lemmy.ca 0 points 3 months ago (1 children)

That's because they are psychological warfare. They don't need to be liked because the goal isn't to create a positive association with the product, it's to brainwash people into thinking they need the product

[–] eronth@lemmy.world 0 points 3 months ago

Or sometimes just remind you the product exists. They don't have to make you like , but when you see it you end up thinking "man it's been a while since I've had ". Next then you know, you're grabbing at the grocery store because you've been thinking about it lately.

[–] FiskFisk33@startrek.website 0 points 3 months ago (1 children)

well, as long as the companies buying the ads think they work, we have an industry

[–] solsangraal@lemmy.zip 0 points 3 months ago (5 children)

i am also immune to ads lol

[–] Gullible@sh.itjust.works 0 points 3 months ago (4 children)

Until they subtly inject them into other social media platforms, whereupon they’ll trickle into Lemmy like so much piss from an overflowing toilet. Mark my words, we’ll be up to our eyes in piss by 2026.

[–] KillingAndKindess@lemmy.blahaj.zone 0 points 3 months ago (2 children)

Luckily for me, I have the new AntiAdAssAdapter™, so I don't have to worry about that kind of stuff at all. Finally! I have the time to do what I want like take my grandkids to their school performance, or sit and nod at my clearly pregnant daughter while we look over a baby crib catalogue! Thanks Quadruple A!

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[–] Fermion@feddit.nl 0 points 3 months ago (2 children)

My wife worked for a company that was heavily reliant on generating leads from ads. They had lots of real time monitoring of conversion rates to make sure they were actually making more money than they were spending on the ads. They would have to turn ad channels off all the time because the return on ad spend went negative.

So my conclusion is that ads can be somewhat effective for companies, but if they don't actively monitor and control the performance of their ads, they're probably just burning money. A lot of companies seem to advertise because they think that's the only way to grow.

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[–] warm@kbin.earth 0 points 3 months ago

People accepted unobtrusive ads, it's once they started taking over the actual content that they became a big no-no. The ad companies and ad-reliant websites fucked themselves.

[–] Crismus@lemmy.world 0 points 3 months ago (1 children)

The problem started when they went from a basic preroll ad, to unskippable and then the large amount of mid-roll ads to push people into buying premium just as they increased the price.

[–] solsangraal@lemmy.zip 0 points 3 months ago

the real problem is that people will complain about it for a minute, then buy it anyway

[–] crimsoncobalt@lemmy.world 0 points 3 months ago* (last edited 3 months ago) (5 children)

I think you're giving companies too much credit. Freakonomics did a series called "Does Advertising Actually Work?" and the tl;dr was ¯\_(ツ)_/¯

https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/

https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/

[–] MsSprouts@vegantheoryclub.org 0 points 3 months ago

Costco further supports this

[–] solsangraal@lemmy.zip 0 points 3 months ago (2 children)

i think human psychology is too nebulous and qualitative with way too many factors to definitively "measure" how effective ads are. all they really know is (most of the time) buy ads, revenue goes up.

but there's a reason your personal data is so coveted by advertisers. if they can parse that you're an avid hiker from the millions of data points they collect from you (websites visited, geolocation data, other purchases, etc), then they can sell ads for $400 hiking boots specifically for you, that people who never leave their couch and order delivery from hungry howies every day would just ignore

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[–] HelixDab2@lemm.ee 0 points 3 months ago

Beat me to this.

Advertisers tend to be strongly opposed to measuring advertising effectiveness, because if they're not effective, then they're out of a job.

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[–] metaStatic@kbin.earth 0 points 3 months ago

This reprieve from modern life brought to you by the colour Black

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[–] umami_wasbi@lemmy.ml 0 points 3 months ago (2 children)

Or better, use FreeTube and NewPipe.

[–] original_reader@lemm.ee 0 points 3 months ago (2 children)

I get a feeling their time will be up soon. I hope I'm wrong.

[–] Hazzia@infosec.pub 0 points 3 months ago (1 children)

NewPipe had to update a couple of times in the past month because YouTube made changes that broke the 3rd party playback. First time it took a few days, but so far it seems they've been able to keep up with YouTube's bs.

I worry for a day when YouTube figures out how to make ads an unskippable part of the video itself so that they're present with or without adblock, while also maintaining the ability to update them as needed.

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[–] AceSLS@ani.social 0 points 3 months ago

This is the same cat and mouse game hackers have been doing with game-/anticheat developers since multiplayer games became a thing

Are people still cheating? Yes

So unless google manages to pull of their device certification fuckery for PCs it will never work out in their favor

[–] circuscritic@lemmy.ca 0 points 3 months ago* (last edited 3 months ago)

Piped apps have been broken at least 6 - 8 times in the past couple of weeks.

It's the biggest Google effort I've seen to crack down on 3rd party YT clients.

I actually used to pay for YT premium, then they removed my discount AND raised the price to over $12/mo.

Sometimes I do miss my algorithm feed, just not enough to watch YT ads, or pay $12 - 15/mo.

[–] CosmoNova@lemmy.world 0 points 3 months ago* (last edited 3 months ago) (1 children)

Yeah I know. Youtube tested them on me for only a day and yes of course I would rather see a black screen than an ad. I am not that needy for background noise that I would want to listen to an ad of the millionth MLM scam this month.

[–] sunzu@kbin.run 0 points 3 months ago (1 children)

This is my book case and I love to read. Don't mind the lambo, focus on the books!

[–] Bezier@suppo.fi 0 points 3 months ago* (last edited 3 months ago) (4 children)

If I hqve to watch a black screen, so be it. Better a moment of peace than an ad.

Some users joked that they would rather see a black screen than an ad.

This wasn't a joke.

[–] melroy@kbin.melroy.org 0 points 3 months ago (3 children)
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[–] sylver_dragon@lemmy.world 0 points 3 months ago

That sounds like a feature, not a bug.

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[–] MonkderVierte@lemmy.ml 0 points 3 months ago (4 children)

I thought the whole point of server side ads was that they are embedded in the video, not blockable?

[–] Fiivemacs@lemmy.ca 0 points 3 months ago (1 children)

Just because a company makes lots of money, doesn't mean they know wtf they are doing or are smart.

[–] Xeroxchasechase@lemmy.world 0 points 3 months ago

Sure they know! Every level of middle managers knows exactly what the status of the graphs of goals and progress of their team!

[–] tabular@lemmy.world 0 points 3 months ago

Presumably the implementation is not as seamless as that, and 3rd party clients do not handle it like 1st party ones.

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[–] Teknikal@eviltoast.org 0 points 3 months ago (1 children)

I think this is going to continue to the point we have AI adblockers that edit the files free of ads for us in real-time. Then hopefully the technology jumps to Televisions etc.

Google's really helping it along in that direction.

[–] LainTrain@lemmy.dbzer0.com 0 points 3 months ago (1 children)

Before Sponsorblock I had an idea of abusing YT's auto-generated subtitles to auto-skip ads in a very rough manner

[–] themoonisacheese@sh.itjust.works 0 points 3 months ago (1 children)

Someone has apparently toyed with the idea of using AI to detect sponsor segments in subtitles to generate sponsorblock segments. I don't think it went anywhere though.

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[–] QuadratureSurfer@lemmy.world 0 points 3 months ago

GrayJay has also been very quick to push updates. I haven't had any issues watching YouTube videos on there. Hopefully more content creators will continue to spread out across multiple services so that there's better competition with YouTube.

[–] doomi@discuss.tchncs.de 0 points 3 months ago (2 children)

A few years ago I‘ve been traveling in Morocco. And as long as I was there, YouTube didn’t show me any ads! Neither in the web player nor in the app (on iOS). Does anybody have a VPN with a server in Morocco to test if this is still working?

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