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Twitter's lost 13% of its daily users and its rebrand has failed (www.bigtechnology.com)

submitted 1 year ago by sculd@beehaw.org to c/technology@beehaw.org

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The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.

So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.

On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.

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[–] jmd_akbar@aussie.zone 119 points 1 year ago (11 children)

Umm... Only 13%?

I thought it would have been more...

[–] ExLisper@linux.community 11 points 1 year ago (6 children)

Actually it makes sense. Look around and check how many people actually take action even if it's inconvenient. Almost no one. For example Amazon and Uber are bad for society in ways that most people understand and are aware of (monopoly, gig economy, killing small businesses, exploiting workers) but what % of society actively avoid them? 5%? Less? So a lot of people will complain that Twitter under Elon is big source of hate speech and misinformation but vast majority will not do anything about it. Probably 5% left for this reason and the rest got annoyed with technical glitches and other changes. Most sheeple will keep visiting.

[–] verdare@beehaw.org 15 points 1 year ago (2 children)

You had me until the “sheeple” thing.

[–] ExLisper@linux.community 2 points 1 year ago (1 children)

How do you call people that do whatever everyone is doing without thinking about the consequences?

[–] Klear@beehaw.org 3 points 1 year ago

Idiots.

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