Movies and TV Shows

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While the WGA has since come to an agreement with studios, SAG-AFTRA's strike is still ongoing — and the use of artificial intelligence in the industry has remained a huge point of contention, with actors calling for protections against studios using AI-generated versions of their voices or likenesses — and for good reason.

The clip, which first made its rounds on social media back in April, shows an audience seated on bleachers watching a high school basketball game.

The clip reignited a heated debate surrounding the use of computer-generated imagery in film, and how the tech could eventually replace human actors, a major talking point during SAG-AFTRA's ongoing negotiations.

In a press conference immediately following the union's call for a strike in July, executive director and chief negotiator Duncan Crabtree-Ireland revealed that the Alliance of Motion Picture and Television Producers proposed to have background performers scanned, "get paid for one day's pay, and their company should own that scan their image, their likeness and should be able to use it for the rest of eternity."

"Disney is insane and just more reason why the AMPTP needs to ditch this plan to replace background actors with AI," freelance writer Christopher Marc, who recently shared the "Prom Pact" clip, tweeted.

This week, SAG-AFTRA proposed a bill to lawmakers called the NO FAKES Act, "creating new and urgently needed protections for voice and likeness in the age of generative artificial intelligence."

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