this post was submitted on 15 Oct 2023
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Asklemmy
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You severely underestimate the demand for crappy copy that AI is perfectly able to supply.
I see your point, and I agree there will indeed be a lot of demand. My own strategy is to move against this kind of trend, though. When the competition focuses on SEO, dark patterns, and cheap crud -- double down on quality and customer loyalty. When they are over-focusing on quality, then make it cheap, cheerful, and easy to find :P
On the boards I advise (just a few, I'm not that influential), a lot of the use of LLMs has stemmed from (frankly) lazy executives not doing their job (their jobs are mostly judgement and delegation -- this is a failure of both). Quality control balked at what they suggested publishing (it was really nowhere good enough, and off-brand). There's this lesson I hold to heart, that once something stops doing the things that give it identity, it begins to fragment and fall apart. Whether its Greece, Rome, one of several Chinese dynasties, a company (Radio Shack! Sears!)... or all those executives and managers in retirement when there's no more decisions to make or people to manage :D
So yeah there's going to be a big demand for it, but that's exactly why I consider our copy writers and designers more valuable now. It's an opportunity for them to shine. Should be easy to retain them (or hire more) in the coming market too -- and for the current executive, what a missed leadership opportunity! I'm not blameless either -- my job is to persuade them, and I haven't succeeded.
Anyway, that's a little slice of my life, which I hope you found entertaining.
Don't get me wrong though -- I do love LLMs and also image diffusion models. I'm really excited by their future, especially for coding and high-level planning and reasoning! They're not that good at these things yet, but I think it's going to happen. I could make so many excellent things to share with the world -- e.g. even if they just help me reliably debug faster, or if it codes and I write the unit tests by hand!