this post was submitted on 21 Sep 2023
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United States | News & Politics

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Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.

On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.

“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.

“13! Let’s just say her reputation for being a mastermind is very well-earned.”

Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?

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[–] Kichae@kbin.social 99 points 1 year ago (3 children)

I thought her fans were mostly young girls

Uhh, that was 15 years ago. The core of her fan base is, like, in their 20s and 30s now.

[–] NocturnalMorning@lemmy.world 22 points 1 year ago

Can confirm, fan of Taylor Swift, and am in my 30s.

[–] Taako_Tuesday@lemmy.ca 15 points 1 year ago

Yup, my wife and her friends are all huge swifties in their late 20s