this post was submitted on 07 Sep 2023
428 points (98.6% liked)
Privacy
32120 readers
396 users here now
A place to discuss privacy and freedom in the digital world.
Privacy has become a very important issue in modern society, with companies and governments constantly abusing their power, more and more people are waking up to the importance of digital privacy.
In this community everyone is welcome to post links and discuss topics related to privacy.
Some Rules
- Posting a link to a website containing tracking isn't great, if contents of the website are behind a paywall maybe copy them into the post
- Don't promote proprietary software
- Try to keep things on topic
- If you have a question, please try searching for previous discussions, maybe it has already been answered
- Reposts are fine, but should have at least a couple of weeks in between so that the post can reach a new audience
- Be nice :)
Related communities
much thanks to @gary_host_laptop for the logo design :)
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Theoretically, Topics doesn't track anything beyond general interest categories (e.g. fishing, shoes, technology, dancing, etc) and would replace current data collection systems for targeted ads. If actually implemented as described, it would result in the ad market collecting and sharing less data on users. Basically, Topics is a step in the direction that you're talking about.
I only see evidence that this replaces FLoC, but not cookies. Even Google's statements about what cookies and data they collect hasn't changed. This is a Chrome specific capability. Topics replaces Federated Learning of Cohorts which didn't use cookies either.
Edit: nevermind. FLoC was a technology that allowed ad data to be collected even when third party cookies are disabled. Essentially it allowed chrome to collect data that Firefox and Safari already blocked when third party cookies are disabled.
So this isn't replacing cookies at all, just FLoC. And it's not replacing something "worse". It's still totally something that Chrome is collecting without cookies or any need to do so.