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‘Barbie’ Becomes Biggest Warner Bros. Movie Ever at Domestic Box Office, Beating ‘The Dark Knight’ (narwhal.city)

submitted 1 year ago by realcaseyrollins@narwhal.city to c/moviesandtv@lemmy.film

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Greta Gerwig's movie based on the world's most iconic fashion doll keeps dancing past one record after another.

https://www.hollywoodreporter.com/movies/movie-news/barbie-biggest-warner-bros-movie-domestic-box-office-1235567921/

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[–] girl@lemm.ee 10 points 1 year ago (1 children)

This has been in the making since the Lego Movie, Barbie isn’t the first toy movie to become popular

[–] bassomitron@lemmy.world 3 points 1 year ago

Sure, but the first Lego movie came out, what, almost 10 years ago? And Lego isn't owned by Mattel, so it isn't an exact comparison. Regardless, I feel like Mattel's approach to shoveling advertisements in the form of movies is going to be far more over the top and exhausting than Lego's, but who knows, maybe it'll be pretty tame in the long run and the bulk of their movies will be canceled.