I've seen freedom of choice when a social group pushes their norm on everyone. Either you carve or you leave. This is a very powerful tool to impose norms on people, women particularly. What freedom of choice do you have when you are a 15 yo girl with parents, brothers, cousins, etc who tell you that you have to wear "modest" clothing (fuck that phrase by the way, are men modest with their shorts and t-shirts?)? Either you carve or you break with your social group.