this post was submitted on 10 Aug 2023
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I'm not an economist, but what is the endgame here? Eventually, in their ideal delusions, every household has their own subscription. How do they intend to fuel growth then? Just more price increases? I don't understand this extreme capitalism. Can't a business just be happy to be profitable? Why do they focus so much on indefinite growth like some kind of tumor?
Take a look at modern Cable for some ideas. How about "commercial breaks" every 10 mins? Why not some "premium content" you have to pay extra for on top of your subscription e.g. want to watch Stranger Things? Sorry that's not included, you'll have to pay $7.99 extra per month.
Things will regress to the mean until someone else comes along and disrupts streaming, just like streaming did to cable. And then when everyone moves, that option will start getting shitty.
I know what you mean. Their DVD rental service is profitable, but they are killing it at the end of September anyway. I suppose it makes the CEO feel like a big shot to be able to say, "Sure it's making money, but I don't care about pocket change."