"Surely all the people who share subscriptions because they can't all afford 25 streaming services will each get their own accounts if we block password sharing, as opposed to just not using our services any more!"

[–] BrikoX@lemmy.zip 15 points 1 year ago (1 children)

That was what people said and then did the opposite.

"Netflix added 5.9 million new subscribers in the last three months – almost three times as many as analysts expected – after clamping down on households that were sharing their passwords."

Source: https://www.theguardian.com/media/2023/jul/19/netflix-subscriber-growth-password-sharing

[–] damirK@lemmy.world 7 points 1 year ago (1 children)

Aren’t those numbers for other territories where they have cheaper plans and no crackdown on sharing?

[–] BrikoX@lemmy.zip 2 points 1 year ago (1 children)

The number are for total users. And the password-sharing changes are now global as far as I know.

[–] reddig33@lemmy.world 4 points 1 year ago (1 children)

Where are the separate numbers just for North America? Do they release those? Or do they just mix it all together to obfuscate what happened after the last price raise?

[–] BrikoX@lemmy.zip 4 points 1 year ago

Netflix Second Quarter 2023 Earnings
https://s22.q4cdn.com/959853165/files/doc_financials/2023/q2/FINAL-Q2-23-Shareholder-Letter.pdf

Summary:

In May, we successfully launched paid sharing in 100+ countries, representing more than 80% of our revenue base.

Revenue in each region is now higher than pre-launch, with sign-ups already exceeding cancellations.

Paid net additions were 5.9M in Q2, and today we’re rolling out paid sharing to almost all of the remaining countries.