this post was submitted on 07 Feb 2025
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I'll put an offender on blast: Max.
A couple of months ago I subscribed to the highest tier, ad-free plan. Around a week into it, we started getting ads for different kinds of sports shows, interrupting the shows and movies at random spots just like traditional ads on television.
First thing first: Back in the days when we rode our Dimetrodons to school both ways uphill in fallen volcanic ash, we called it Cinemax and HBO was separate. And neither one of them had ads show up in the middle of their content because they were premium channels.
Second thing second: When I contacted customer service about it, they actually had the audacity to tell me that those aren't ads, they are previews for other content offered in their service.
So to me, whether it is a bug in their system or the definition of ad has changed in the ensuing millennia since I first learned its meaning, the fact that there are even ads in premium media services like these is a prime example of enshittification to me.