this post was submitted on 04 Feb 2025
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[–] Saleh@feddit.org 8 points 19 hours ago

Active users does not say how active. E.g. your active users could be less and less, but if 10% leave and the remaining 90% increase their activity by 20%, you end up with an 8% overall increase.

And in winter people stay inside more, so with all these metrics we should probably adjust for seasons.