this post was submitted on 02 Feb 2025
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The actual "easy" part is that you can sue anyone for pretty much anything. Suing is entirely different from winning the case.
Why they think they have a chance of winning is the weirder question, especially when Musk publically told the advertisers to go fuck themselves.
Don't have to win, just drag the case out, causing both sides to spend fortunes on legal fees. Guess who has the most money.
X has an estimated market cap of $9.4 billion, whereas Nestlé has a market cap of $219 billion. That's a corporate superpower with no qualms about monopolizing freshwater or bait- & switching breast milk formula from babies. And it's just one of the companies they're taking on, with a shitty case to boot. So yeah... if I was Elon I would keep my head down.
Paying a couple of five or six figure sums to continue advertising on X, versus paying millions to fight a protracted legal battle - I know which option the shareholders of those companies will be pushing for.