this post was submitted on 03 Aug 2023
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Movies and TV Shows
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Nothing gives a company a harder boner then needlessly rebranding shit. It's the business equivalent to food corporations putting "NEW AND IMPROVED" on their same old product, while reducing the size of the product.
I hate it.
I work for a southeastern electric company that changed its logo. They have solicited ideas from employees on ways to save money. How about not waste all the time and money on a pointless logo redesign? Dumb.
Seriously. If they didn't rebrand were people going to choose a different utility company? Lol.
Because you know, there's soooo many we get to choose from. Should I use the monopoly in my city, or the monopoly in my city?
You could always use the sub-company owned by the monopoly in your city.
‘Change for the heck of it’ gives idiot execs trying to justify their jobs a raging hard-on. It also pleases the idiots trying to maximize profits on something that’s already maximized, as if destroying brand equity will draw in ‘new customers through a fresh new look and image!’
No, it’ll only waste money on failed marketing for your rebrand, confuse existing customers, and make your business look more transient and, as a result, less likely to stand the test of time.