this post was submitted on 18 Jul 2023
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Ok. Isn't that already proved by the fact that audiences are growing and more money is coming into the women's game anyway?
Maybe, but that could just be indicative of a more open society where more women outside of US/Brazil/Canada/Australia are growing up idolizing women sports stars instead of TV/movie stars, or where men are learning from a younger age to respect women as more than just sex objects. There could be any number of social reasons for the growth of the game.
I get your point, though. This study probably was not needed (most academic studies are superfluous), but it is another pointer that the women's game is quality entertainment.