this post was submitted on 28 Aug 2024
1 points (100.0% liked)

Memes

45745 readers
89 users here now

Rules:

  1. Be civil and nice.
  2. Try not to excessively repost, as a rule of thumb, wait at least 2 months to do it if you have to.

founded 5 years ago
MODERATORS
 
you are viewing a single comment's thread
view the rest of the comments
[โ€“] cypherpunks@lemmy.ml 0 points 2 months ago

That pin can be found for $30 or $35 on on ebay here and here, where it is described as being from the 80s and as an "employee pin".

I was thinking that this might have been something aimed specifically at technology buyers in US schools in the 80s or 90s, to whom Apple offered substantial institutional discounts in a (relatively successful) effort to dominate that sector. However searching the phrase "does more costs less" i found this TV spot advertising the Quadra 605 which at $1000 was the cheapest computer Apple sold when it was introduced in October 1993 (and allegedly cheaper than something else they refer to as "PC Leading Brand" ๐Ÿ˜‚). That system was sold under the LC and Performa brands up to 1996, but it was only sold as a Quadra until October 1994, so, to answer OP's question: that slogan was in use at least sometime in that year.