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Procreate takes a stand against generative AI, vows to never incorporate the tech into its products | TechCrunch (techcrunch.com)

submitted 3 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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[–] gap_betweenus@lemmy.world 0 points 3 months ago (1 children)

With this logic photography is a painting, painted at an impossible high speed - but for some reasons we make a difference between something humans make and machines make.

[–] ReCursing@lemmings.world 0 points 3 months ago (1 children)

Amusingly, every argument against ai art was made against photography over a hundred years ago, and I bet you own a camera - possibly even on the device you wrote your stupid comment on!

[–] gap_betweenus@lemmy.world 0 points 3 months ago (1 children)

Sure, I even do photography professionally form time to time - I just don't consider it to be a painting.

[–] pirat@lemmy.world 0 points 3 months ago* (last edited 3 months ago) (1 children)

But art, right?

(edit for clarity: at least in some cases)

[–] gap_betweenus@lemmy.world 0 points 3 months ago

Photography can be art as well as AI generated images can be art as well. AI is a tool and people can create art with it. But also what is art is completely subjective to the viewer.