this post was submitted on 06 Jul 2023
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It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?

Or is their irresistibly good ice cream strong enough to keep their ship afloat?

Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.

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[–] DuzAwe@lemmy.ml 16 points 1 year ago (3 children)

What down turn? Bud made more profit than average during the “boycott”

[–] _errer@lemmy.world 13 points 1 year ago (1 children)

They slipped from #1 best selling beer for a quick minute, to be replaced by another InBev product. Good job, redcaps, you sure showed who’s boss around here.

It’s capital.

[–] LachlanUnchained@lemmyunchained.net -5 points 1 year ago (1 children)

They are buying their own stock back.

Sales remain 25% lower.

“Quick minute” slightly understated the gravitas of the situation.

https://amp.cnn.com/cnn/2023/06/16/business/bud-light-distributor-response/index.html

[–] _errer@lemmy.world 8 points 1 year ago (1 children)

It’s like canceling the McDouble and sending your business to the McChicken. McDonalds isn’t actually hurt by it.

[–] LachlanUnchained@lemmyunchained.net -3 points 1 year ago (1 children)

I am confused by the analogy.

[–] _errer@lemmy.world 7 points 1 year ago (1 children)

Modello took Bud Light’s top spot. The same company owns both products. You’re boycotting Pizza Hut, and instead going to Taco Bell. Same clown, different paint

[–] LachlanUnchained@lemmyunchained.net -5 points 1 year ago (1 children)

No. You’re making a big assumption. That people are buying Modello instead.
It’s not the case.

Bud fell 24% Modelo up 10%

Net loss of …..?

[–] chtk@feddit.nl 9 points 1 year ago (1 children)

Net loss of …..?

insufficient data for any meaningful answer

You're quoting percentages. It all depends on exact sales figures and profits.

[–] LachlanUnchained@lemmyunchained.net -2 points 1 year ago (1 children)
[–] alliestear@midwest.social 3 points 1 year ago (1 children)

Because we all know inbev only makes two beers

[–] LachlanUnchained@lemmyunchained.net -3 points 1 year ago (1 children)

What’s your point? 10% at least didn’t go to InBev haha

[–] _errer@lemmy.world 4 points 1 year ago (1 children)

You’ve looked at two data points and assumed total knowledge. InBev owns about 630 brands. The hydra of capital does not care about your protest.

[–] LachlanUnchained@lemmyunchained.net -2 points 1 year ago (1 children)

Correct.

You’ve provided zero insight. Congrats.

[–] _errer@lemmy.world 3 points 1 year ago (1 children)

You’ve conceded your point. Congrats.

[–] LachlanUnchained@lemmyunchained.net -1 points 1 year ago (1 children)

Oh god. The Reddit logic is here……

Where do we migrate next 🤦‍♂️

[–] _errer@lemmy.world 2 points 1 year ago (1 children)

Glad to see ad hominem made the trip with me 🥰

Glad to see everyone assumes I’m talking about “right wing fascists”. Not the formidable lgbtq+ pushback.

[–] LachlanUnchained@lemmyunchained.net 2 points 1 year ago (2 children)

Where are you getting your numbers?

The way they treated Mulvaney, was disgusting. Trotted out to try boost profits, it backfired. Then left em in a ditch. Could let even stick to their convictions.

[–] UprisingVoltage@feddit.it 7 points 1 year ago

That's rainbow capitalism for you

[–] TechyDad@beehaw.org 2 points 1 year ago

It was the worst possible response. Had they stuck to their guns, the right would have remained angry, but the left would have been fine. By ditching Mulvaney over the "outrage," the left became upset and the right wasn't mollified.

[–] yads@lemmy.ca 0 points 1 year ago (1 children)

I think their sales did go down and a bunch of execs stepped down iirc

[–] LinkOpensChest_wav@beehaw.org 2 points 1 year ago

They also pulled support for Dylan Mulvaney and anything LGBT+

That whole arc feels bad