this post was submitted on 04 Jan 2024
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Mildly Infuriating
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This is why marketing is a bullshit job.
As are modern sales.
There should be a different name for people at a store that answer questions about a product on request.
No one should be trying to convince anyone to buy anything as a job. What the hell is that? If you make a cool product/service/thing for a reasonable price, people will come to you. If you don't, stop trying to pressure people into consuming it when they otherwise wouldn't.
There's different types of marketing.
One type is awareness marketing, which is exactly the type that's the furthest from "forcing shit down your throat".
Then later, when you're searching for something and see their name, your monkey brain will prefer the "familiar" option.
And tbh I do have to disagree with "people will come to you", it's really hard to grow if people don't know you exist.
I'm against the concept of unnecessary growth/metastasis. I prefer homeostasis/equilibrium.
Unless you're bringing something profoundly superior to what exists to the table that will have people who hear rumors of it coming to you, there's no need for a 76th brand of chicken sandwich.
We're growing/metastasizing our species and a lot of other species into oblivion. It's a shame our species is belligerently unwilling to consider a different strategy.
What about a thing that would actually change your life for some reason?
Would you prefer not knowing about it?
Of course there's no reason for the 76th brand of chicken sandwich, but that's also not what I'm talking about at all.
Marketing itself is fine and a healthy tool for growth, showing ads into people's eyeholes every chance you get is not.
I reiterate, our species is growing/metastasizing itself and it's habitat into oblivion.
This is a finite world with finite resources, and 3,000 or so assholes have already claimed most of its finite resources at gunpoint and are at this point swallowing one another's empires whole in their desperation to keep growing/metastasizing on a conquered board.
We can't grow/metastasize our way out of our species many crises caused by reckless growth/metastasis to begin with, any more than my country can solve its school shooting problem by handing every teacher and student a loaded glock.
If we cared about survival, if we cared about our children, we don't btw, we'd be planning to reduce our species size and footprint for the next several generations to a scale this world can sustainability support without hundreds of millions living in squalor.
So you're hating on the 3000 assholes who've already cornered the market and now you want a world where new companies possibly founded by someone no-as-assholish are doomed to stay unknown and fail?
People will keep choosing what they know, if you don't allow new players to enter the market, these old massive conglomerates will keep on growing, keep on consuming the competition.
It's a hyperbole, but only a small one.
New players largely can't "enter the market" without being bought out unless they have very uncharacteristic in business leaders unwilling to sell to a conglomerate, that's usually considered victory these days, and literally every company that grows to the point of being and agrees to be publically traded must do every sociopathic thing they can to increase profit or they will be sued.
I don't think a new group of people playing at this sick game will be any better than the last. If they were, the market ensures they won't be better for long by design. Growth isn't the answer. Growth is the problem. Our species needs to shrink or it will continue to suffer until it perishes by its own hands, and that is what we will do. I don't think there is a solution, but I do know if there is, it won't be found in economic growth/metastasis.
That's just saying the cure to a poison is to drink... More of the same poison.
Ah of course, the "everything I hear about is bad" bias.
There's an insane amount of small businesses out there, have a look at your friendly government's statostics.
You know how these small businesses start? Often by telling friends and family about them (marketing), posting ads on the local notice board (marketing), having a damn logo on the door (marketing).
People have to know you exist, else they can only come across your shop by mistake, and no way you're surviving a week like that.
All of these places would fail without any sort of marketing. Concentrating the power into the hands of established players.
Whatever you stand for, it doesn't work.
Your looking all this from a capitalist prospective, you'll never understand till you can see past that.
The world is capitalist and it's not changing anytime soon.
Meaning, whatever your ideology is, it's a waste of your and everyone elses time.
Adapt it to reality and push for smaller changes, a big one ain't happening.
Completely agreed, that's why there's no point playing. Just watch the slow motion, but accelerating, murder suicide of humanity and a lot of other innocent surface life, because we ain't changing. Best to see the gallows humor in it.
https://www.nytimes.com/2023/12/26/climate/global-warming-accelerating.html
https://www.noaa.gov/news-release/warmest-arctic-summer-on-record-is-evidence-of-accelerating-climate-change
I suggest you read my comment again.
I'm not saying that the world won't change, just that there's no point trying to push for something like straight up socialism.
Push for socialized healthcare, then push for more social housing etc.
By applying the pressure in one spot, you might actually be able to achieve anything instead of just screaming at a computer monitor all your life
We buy shoes that last a few months. Cost penny's to make through sweat shops, for extortionate prices. Years old tech/iot that does little to actually improve our lives and end up as e-waste. Food that is killing us. Look at the next big film/game and look at the amount of money goes into marketing, and sadly most of those films/games turn out to be shit. Cars that lie about they're emissions.
Yet all these things are bought up due to marketing.
So while I know this won't die anytime soon, I am glad to be apart of the small percentage that see it as is.
You might be, I've had my shoes for years now.
If you're buying shitty shoes, that's on you and you're a part of the very problem you're complaining about.
If you're talking about we as in the people, do you think that somehow magically cutting marketing would get rid of shitty products? That's not how it works, maybe garbage like Supreme wouldn't exist but that's just a tiny piece of the pie
I was speaking in hyperbole.
3 years myself, I wear leather re-solable boots, but most people in my life like branded tac, they like the adverts as it shows them things they'd like to buy. Marketing allows products to be shit.
Also a lot of marketing isn't just showing a product. They're selling a lifestyle. Once someone buys into that type of persuasion it becomes a cult
Well in more technologically advanced sales, there are reps who understand the technology deeply and try to explain it to execs and other engineering folk who might be interested. This is a role I find pretty valuable, since some engineers don't have good communication skills.
They aren't even getting their target market right, sending me "move-in" offers when I haven't moved.