People buy based on what they want to be. Sell the pen in a way that makes the buyer think this product is the one thing they needed to finally get started on their goals and become the version of themself they built in their heads.
this post was submitted on 25 Jul 2023
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Yup. I call it the Steve Jobs principle. He wasn't selling the hardware. He was selling a vision of success that you could only achieve with his products.
* teleports behind you with p3n and k1lls y0u * it's nothing personnel kiddo