this post was submitted on 11 Jun 2023
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“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

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[–] ksynwa@lemmygrad.ml 5 points 1 year ago (4 children)

These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation

I am a bit slow but what does this even mean? Looks like corporate speak cranked up to 11.

[–] linearchaos@lemmy.world 4 points 1 year ago

Somebody accidentally chose the more creative option instead of the more precise option when they ask chat GPT to rewrite their marketing spiel.

[–] SterlingVapor@lemmy.world 4 points 1 year ago (1 children)

these updates will improve multiple metrics for ad-buyers by selling new, even more structured and valuable data. We'll do it by tapping into our value as an information monopsony

And have we mentioned that not only would getting deindexed on our platform hurt your sales, we have "other" offers we can't admit to out in the open

It's like they read the enshittification essay and thought "wow! There's some great ideas here"

[–] cycle_schumacher@lemmy.ml 3 points 1 year ago

This almost reads like a parody.

[–] corsicanguppy@lemmy.ml 3 points 1 year ago (1 children)

corporate speak cranked up to 11.

Hardly! My old boss wrote to the group that we should "effort to action these asks on the spends" and I realized he was one of them now.

But 'uplevel' is wonderfully stupid and you do have a solid argument.

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[–] Yankeebobo@lemmy.ml 5 points 1 year ago (27 children)

Reddit will lose at least 25% of its user base after June. Hopefully more, but realistically, older audiences won’t understand or make effort to move off it.

[–] JustChillin@sh.itjust.works 4 points 1 year ago

A big turning point as well, will be when Lemmy and fediverse sites see more SEO views. An easy way to find a topic or solution is to Google it and add Reddit onto your search. It will be interesting to see if Lemmy ever crosses that point as well.

[–] maporita@lemmy.ml 4 points 1 year ago (1 children)

Even if they lose 50% (unlikely) the changes they make will still be more lucrative for them. The people who leave are probably not their most profitable demographic in the first place. The new API fees will easily make up for that. Twitter was the same .. as much as people predicted it's demise it's more profitable now than it ever was.

I'm just hugely happy and grateful to the people behind Lemmy whose hard work and unselfish behavior allowed us all to benefit.

[–] Atemu@lemmy.ml 2 points 1 year ago

I believe (and somewhat hope) that the n% of users leaving over this are mostly prosumers, leaving Reddit with mostly consumers. The, say, 5% of users leaving might be the ones who create >70% of the quality content the consumers browse Reddit for.

Given that Reddit relies on prosumers like them for 100% of its value, that would be a huge blow.

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[–] LostRedditor@lemmy.ml 3 points 1 year ago (2 children)

I’d not be surprised if they would join lemmy to explore this untapped opportunities as well.

[–] lemann@lemmy.one 3 points 1 year ago* (last edited 1 year ago)

Quite a few instances have a "no advertising" rule, so theoretically if a user joins and their entire post and comment history is plugging products from a biased perspective (outside of ~~a~~ communities dedicated to said products) they'd probably end up with an admin warning or ban

Edit: fix grammar

[–] UpperBroccoli@feddit.de 2 points 1 year ago (1 children)

Nah, lemmy is way too small for them, and it has the wrong kind of users.

[–] biff@lemmy.ca 3 points 1 year ago

That explains why I like it here.

[–] BurningnnTree@lemmy.one 2 points 1 year ago (2 children)

Can someone explain what this means in laymans terms? How will this affect the Reddit user experience?

[–] On_Tippytoes@lemmy.ml 4 points 1 year ago

My interpretation is that you won't be able to trust any advice or recommendations because you'll have no way of knowing if you're reading the words of a genuine person or a well-placed ad. From the business perspective, your ads will be more valuable because it's a "better" way of targeting your market.

I could be wrong, but that's how I read it.

[–] biff@lemmy.ca 3 points 1 year ago

Even more targeted advertising aimed at reddit users.

[–] Liempong_pagong@beehaw.org 2 points 1 year ago* (last edited 1 year ago)

Didn't they ban the first r/ineeedit because of exactly this?

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