this post was submitted on 05 Feb 2025
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Early car sales data for January is starting to arrive from countries across the pond, and they paint an alarming picture for Tesla. Sales are crashing in France, Germany, and the UK—all affluent countries that are key markets for Tesla's electric vehicles. Coming on the heels of a large financial miss, it's just one more problem for the automaker.

Tesla sales dropped around 13 percent across Europe in 2024, but so far this year, the scale of the problem is far greater. In France, sales of new Teslas fell by 63 percent, while total car sales in the country fell by just 6 percent, with EV sales dropping just half a percent.

Germany was already looking like lost ground for Tesla—its 41 percent drop in 2024 accounted for most of Tesla's lost sales across Europe. That must make the 59 percent drop in German Tesla sales recorded during January even more painful on the profit and loss statements.

Across the Channel, the British auto industry just released its sales data for January. Here, Tesla sales fell less precipitously—just 12 percent. However, battery EV sales were 35 percent higher in the UK in January 2025 than in January 2024. The cake is growing, but Tesla is getting to eat less and less of it.

In fact, no Tesla cracked the UK's top 10 best-seller list last month, something that has regularly happened in the past, although that may be due to having just two models for >sale in most markets.

Large declines have also been recorded in Sweden (44 percent), Norway (38 percent), and the Netherlands (42 percent).

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[–] magnetosphere@fedia.io 81 points 1 day ago (8 children)

Its investment in the Cybertruck is of no help in the region, as the steel-clad pickup truck is too large and heavy for use with a normal driver's license and does not conform to road legality regulations.

I was not aware of this. Further reasons to laugh at Musk are always welcome!

[–] Squizzy@lemmy.world 37 points 1 day ago (12 children)

Anyone driving anything close to a pickup here is a knob. Ford Rangers or Raptors are for men whos wives dress them.

Hilux was acceptable but they are in the same boat now, you all look ridiculous.

[–] RunawayFixer@lemmy.world 8 points 1 day ago

Pickups have their uses in Europe as well. Where I live, it seems like most pest controllers (rat catchers, an easy to clean open trunk is probably very nice) and land surveyors prefer them over other vehicles. They all use smaller sensible size pickups from Japanese brands though.

I think I've spotted only 2 different modern USA oversized pickups in traffic. Both full black, never a speck of dirt on them, always tailgating someone. They are vastly outnumbered by the sensible pickups, but you just can't miss spotting them in traffic.

[–] Sturgist@lemmy.ca 10 points 1 day ago (2 children)

I'm a sole trader, Stone Mason, I make enough to buy a used vehicle, but not new. Know what I would love? A light duty truck, no crew cab road princess bullshit, two seats in front, maybe a single half door passenger side for putting stuff behind the seats, and a properly sized bed. There's no such thing on the used market. There's absolutely uses for small trucks for trades folk. Back in Canada I had an older Ford Ranger, from when they were a rebadged Mitsubishi B3200. I would step over my dying gran for something like that here in the UK. The new Rangers are a fucking joke, FWD, crew cab standard, and they're the size of the old F-150s, completely unusable in the UK. I'm thinking about maybe importing a Japanese Kei Truck. There's some larger ones that are smaller than an old Ranger, but big enough for what I need....and they look cool AF.

[–] Regrettable_incident@lemmy.world 2 points 1 day ago (1 children)

I used to have a proton jumbuck, really useful little pickup. But they're hard to find in the UK and getting parts can be tricky.

[–] Sturgist@lemmy.ca 2 points 1 day ago (1 children)

Yeah, easy access to parts is pretty important.

....I had to look it up, it looks like one of the guys who worked on the design of the El Camino smooth talked someone in C-Suite that it was their own idea that releasing one that was modernised would sell super well. That might sound like I'm taking potshots, but I love the El Camino and I would buy a Jumbuck in a heartbeat.

[–] Regrettable_incident@lemmy.world 2 points 1 day ago (4 children)

Yeah, el Caminos look proper cool. TBH I thought my jumbuck looked pretty cool too. And it was really useful, at the time I was hauling a lot of wood and it drove just fine with a heavy load. I think it was maybe a 1.2 petrol engine iirc. They are pretty cheap if you can find them, I sold mine with 6 months MOT for about £500 . But yeah, parts are tricky, which isn't great with a work vehicle

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[–] futatorius@lemm.ee 5 points 1 day ago (1 children)

A family member's a brickie. He ran an LDV Pilot for few years, until it died, and it was useful (piece of shit, but pretty reliable, and cheap to fix when it did break) while it lasted. But newer trucks and small vans aren't nearly as suitable.

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I used to have a proton jumbuck, it was a really handy pickup and the same size as a regular car. But it's hard to find parts for em in the UK. It's a shame there aren't many sensibly-sized pickups.

But yeah, I kind of think most people who have massive ones that only get used for school run and supermarket are knobs.

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[–] humanspiral@lemmy.ca 52 points 1 day ago (8 children)

Turns out that siding against voters interested in human sustainability, and pro oil extortionist conservatives bent on climate and human destruction is not a good EV marketing strategy. I have an MBA... AMA

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[–] Maeve@kbin.earth 16 points 1 day ago (4 children)

May every business that brings this man profit tank until he learns some empathy.

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[–] buzz86us@lemmy.world 7 points 1 day ago

Having competition tends to do that 🤷

[–] Frostbeard@lemmy.world 3 points 1 day ago

Read that Tesla pushes December in Norway for padding end of year numbers, resulting in a stagnant January. I think that concutive stagnant months is what would indicate how sick we are with Musk

[–] drmoose@lemmy.world 23 points 1 day ago (1 children)

The TSLA crash going to be glorious, can't wait.

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[–] Teknikal@eviltoast.org 48 points 2 days ago* (last edited 2 days ago) (3 children)

Honestly people would have to be basically mad to buy tesla now, same with twitter etc.

I sympathise with people who starlink is the only option but yeah I'd rather go without.

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[–] rottingleaf@lemmy.world 14 points 1 day ago (12 children)

Doing a from-heart-to-sun salute tends to hurt sales in UK and Germany, who woulda thought. The stereotype about French is that they don't care and might even like it, but maybe this is also about build and design quality.

[–] Regrettable_incident@lemmy.world 1 points 1 day ago (1 children)

You know it was the French revolution that popularised the guillotine as a means of dealing with wealthy elites?

But yeah I don't see how Tesla is going to ever repair the damage to their image, unless they can kick musk out and that doesn't seem likely.

[–] rottingleaf@lemmy.world 2 points 1 day ago

Make a product line of electric guillotines? And dogfood with Musk.

Anyway, the French revolution is not considered a one-sided success.

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[–] MyOpinion@lemm.ee 35 points 2 days ago

Let’s get to 95% down in Q1 of 2025.

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