As someone not using Threads this is a big surprise. I mean I'm surprised it didn't already have ads.
this post was submitted on 24 Jan 2025
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As another someone who doesn't use Threads, it is a big surprise to find out there's a website or something called Threads that looks like it's related to email and apparently is popular.
It's Facebook brand Twitter, and is or was planned to be compatible with Mastodon (Fediverse Twitter)
As someone who uses thread how do you guys sew stuff?
I use duct tape.
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What do you mean, it's brand new??!
That was quick. They better not federate those ads
Federating ads sounds like a very quick way to get everyone else to defederate with you.
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How long before they introduce some sweet new fascism features?
"Our new GestureSupport("Gestapo") means you can now upvote by striking your arm up and to the right..."
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Is Threads even a good enough product for users to be willing to endure ads?
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Last time I checked Threads was 95% brand and influencer posts anyway.
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BlueSky is next
BlueSky has some novel monetization concepts but yes, I think they will eventually find that those are not sustainable and will introduce ads eventually.
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Surprisedpikachu
My instance preemptively defederated from Threads, but I'm assuming those ads are going to be served to Threads users via API, right, and not federated out?
My instance preemptively defederated from Threads, but I’m assuming those ads are going to be served to Threads users via API, right, and not federated out?
Things don't really federate out with ActivityPub, they federate in. To receive off-site content, you have to subscribe to it.
Who is going to subscribe to a Threads ad bot?
Right, and I'm assuming Threads works on the Mastodon-style user follow paradigm, which means, currently, anyway, Lemmy wouldn't be able to follow them directly.
But the ad-bot could, in theory, tag a Lemmy community and have that show up on Lemmy (at least, that seems to be how Mastodon content arrives here).
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If Meta threw up ads as ActivityPub objects they'd probably be blocked so fast by every instance.
That was quick.
I'm honestly amazed they didn't have ads out of the gate, Meta's whole schtick is advertising and data.
They thought they could EEE the fediverse first.
Turns out people on decentralised social media aren't totally fucking brain dead and could see it coming a mile away.
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You've got ads. Eventually but full-blown ads.
Not just HV but full-blown ads.
That didn’t take long
Does Threads use Fediverse tho?
It uses activity pub, it's not part of the fediverse. It's getting defederated by everyone else because of Metas lack of moderation abilities among other issues.
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