RedNote's Chinese name, Xiaohongshu, literally translates to "Little Red Book," which seems like a direct reference to a book of quotes from Chinese communist leader Mao Tse-tung. But The Washington Post reported that the app is designed to be apolitical and its co-founder, Mao, maintains that the name instead pays "homage to the colors of his college," Stanford Business School, and his former employer, Bain Capital.
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