I get why the Linux folks are doing this, but I don't expect that it will make them popular with anyone who actually uses Nvidia drivers on Linux (which is a lot of people). I'm sure that my employer will choose up-to-date Nvidia drivers over up-to-date versions of the kernel, at least in the short term. In the long term it probably won't be an issue since Nvidia will figure something out, but if it did become an issue then ultimately Nvidia driver support is non-negotiable for the company where I work.
(No one cares what a small tech company does, but the big guys need Nvidia too so it should be possible to piggyback on whatever they do.)