I had that same reaction. It actually happened around 2018 (where does the time go?)
https://www.polygon.com/2018/10/4/17932862/betterhelp-app-youtube-sponsorship-controversy-explained
We've definitely been here before. One of the interesting things about this article is that a lot of the videos they embedded are gone now.
One thing I know I'm going to be doing is reading "Mutual Aid: Building Solidarity During This Crisis (and the Next)" by Dean Spade. From the first two paragraphs of the first chapter:
People in your community already need help. You and your friends can start building a mutual aid network today, one that can help queer people, black people, and women in need. You can decide what kind of aid you can provide. Maybe you're offering rides to airports to women who need to travel out of state for medical care. Perhaps you're providing safe places and spaces for the Trans population in your area. Whatever it is, you'll feel more connected and more in control of your community, and put out a positive influence within it.
Along the way, you should also try and educate yourself so that you can educate others.