this post was submitted on 30 Jul 2024
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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] TrickDacy@lemmy.world 0 points 3 months ago

I think this idea is even stupider than it seems, and that's alright pretty fucking bad. I don't think this idiot understands that people who still buy mice are people who didn't "upgrade" to iPads or just use their phone as their only computer. We are power users, and are more likely to smell the bullshit than anyone else.

[–] Kekzkrieger@feddit.org 0 points 3 months ago

Another proof ceo's that most of those cunts in charge either got there by winning the birth lottery or bullshitted their way up and are complete clueless idiots. Any sane person with an idea of what they are doing knows its all bullshit.

[–] ScreaminOctopus@sh.itjust.works 0 points 3 months ago (1 children)

I'm not sure Logitech can build a forever mouse anymore with the way their QA's gone. Who's buying new mice regularly anyway?

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[–] pachrist@lemmy.world 0 points 3 months ago (6 children)

I hate this approach to business.

Coupling subscriptions with forced obscolecence is a nightmare. If HP made the best printer money could buy, using it with a subscription model would be a hard sell. But they make shit printers that die at the drop of a hat, so coupling them with a subscription is asinine.

Logitech makes a decent mouse, passable webcams, and shit keyboards.

Just in case anyone from Logitech ever reads this, I own 2 MX Verticals, an MX Ergo, and an MX Master 2S. I love them all, but I'd rather use an OEM bog standard Dell mouse than pay for a subscription.

[–] calcopiritus@lemmy.world 0 points 3 months ago (1 children)

They way I got introduced to hardware as a service is that it was a solution to planned obsolescence.

In theory, a hardware subscription means that if you pay for X months of that hardware, you gonna get it. Doesn't matter if it breaks, it should be replaced while your subscription lasts.

So taking that into account, the less the hardware breaks, the more profit they have. So not only should it eliminate planned obsolescence, it would make engineering for durable products an actually very profitable business.

[–] Masamune@lemmy.world 0 points 3 months ago (1 children)

So, what is the difference between this approach and just selling an extended warranty?

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[–] douglasg14b@lemmy.world 0 points 3 months ago

They don't even make good mice technically because of planned obsolescence.

Their switches die, intentionally, long before the life time of any other components on their mice. And have for nearly 10 years now.

[–] VirtualOdour@sh.itjust.works 0 points 3 months ago

I used to just buy Logitech when I needed something because it's good quality and good value, they seem to be intent on moving away from both

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[–] DoucheBagMcSwag@lemmy.dbzer0.com 0 points 3 months ago

Try getting them to last longer than 2 years before the scroll wheel breaks before you try to stump this shit

[–] Dettweiler42@lemmy.dbzer0.com 0 points 3 months ago

So many CEOs these days have their heads completely up their own ass when it comes to the concept of "buy it for life".

[–] mp3@lemmy.ca 0 points 3 months ago* (last edited 3 months ago) (1 children)

Yeah that's gonna be a no for me dawg.

Last mouse I bought from them had a 2 years warranty. I thought okay fine. 1½ year after purchase, it started double-clicking.

Reached out to customer service, proof of purchase and everything. Agree that mouse need to be replaced, so they send me a new mouse, but for some reason they shipped it from the US to Canada and the custom duty was almost the price of a new mouse.

Big wtf, next time I'll ask for either a refund or some kind of way to get a free replacement from a store in Canada..

[–] ZetaLightning94@lemmy.world 0 points 3 months ago

I havent bought a mouse in 15 years. My current one was a spare while working IT.

[–] Leate_Wonceslace@lemmy.dbzer0.com 0 points 3 months ago* (last edited 3 months ago)

If I made my thoughts known about this development, I'd be permanently banned from lemmy.world.

[–] rdrunner@lemmy.world 0 points 3 months ago

Maybe they could focus on making better mice! The super light x 2 is falling behind more and more every year

[–] dan@upvote.au 0 points 3 months ago* (last edited 3 months ago) (2 children)

I've already got a Forever Mouse though... I'm using a $25 Logitech M705 I bought 10 years ago, before they cheaped out and replaced the metal scrollwheel with a plastic one. Works great. I have to replace the battery once every two years or so. I've got an 11-year-old Logitech mouse at work too.

[–] viking@infosec.pub 0 points 3 months ago

My MX510 from 2005 died recently. I'm sure it's just a cable issue since if I straighten it out perfectly, once in a while I can still get a signal through. So I'm contemplating of desoldering it and put a new one in, it was otherwise flawless.

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[–] lemmyhavesome@lemmy.world 0 points 3 months ago (1 children)

Logitech stuff is already sort of a subscription based service, since their stuff is designed to fail after around 2 years.

[–] Firipu@startrek.website 0 points 3 months ago

Really? Been using a logitech trackball at work for 14 years now. My k750 keyboard lasted me almost 10y until the battery completely gave up and I wanted to upgrade. My Mx keys has lasted me for years since.

Similar stories for my mice, none of them have failed, I've only upgraded because I wanted lighter, more/less buttons or for other reasons.

[–] rsuri@lemmy.world 0 points 3 months ago (2 children)

Another piece of the Forever Mouse puzzle is the software. Logitech uses its Options Plus software which essentially walks people through making prompts to interact with AI. But Faber says this is just the start:

This is intended to appeal to investors instead of customers.

[–] VirtualOdour@sh.itjust.works 0 points 3 months ago* (last edited 3 months ago)

Hey I need my mouse drivers to do chatGPT api calls, how else will I be able to email my toaster when I want to put bread in?

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[–] Fijxu@programming.dev 0 points 3 months ago
[–] cmrn@lemmy.world 0 points 3 months ago

Trying to make a flagship product and keep it pumped up through subscription sounds a lot like live service games.

And those all fucking suck.

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