this post was submitted on 30 Jul 2024
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During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

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[–] jordanlund@lemmy.world 0 points 3 months ago
[–] mirisgaiss@lemmy.world 0 points 3 months ago (1 children)

given how much is going on in the diy / open source keyboard community, I'm sure there's going to be some options

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[–] cygnus@lemmy.ca 0 points 3 months ago (1 children)

Meh, I'm going to hold out for a subscription-based AI-enabled mousepad.

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[–] almost1337@lemm.ee 0 points 3 months ago (4 children)

The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

Man, we had to replace the fuse on ours four times before we gave up on it; I don't think 'product longevity' was a major factor in the brand's downfall. It also did a shit job of cooking rice.

I also highly doubt Logitech's ability to make a "forever" mouse with how many I've had to RMA due to faulty left click switches. Get your product design, supply chain, and QA in order before you start trying to tie people down with wholly unnecessary and unwanted subscriptions. Shitty ent seeking MBA vampires fucking everything up for everyone.

[–] CaptDust@sh.itjust.works 0 points 3 months ago

Oh see I didn't interpret the forever mouse as a single product, more likely they'd like to use even cheaper switches and components and make RMA/replacement normal under the subscription. New mouse every year for just $14.99/month - what a deal! Right, guys? Guys?

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[–] FlashZordon@lemmy.world 0 points 3 months ago

Oh God if they put AI in the MX Master Mice then I'm boned.

[–] vext01@lemmy.sdf.org 0 points 3 months ago (5 children)

premium mouse that receives constant updates

Come on. How many firmware updates can we really expect for a mouse?

I've had an m570 for about 10 years. Every time it broke, I fixed it. Why do we need a subscription?

[–] Nougat@fedia.io 0 points 3 months ago (1 children)

I used an HP dead stock "this ships with every computer we sell" optical mouse for twenty years before it broke.

[–] BearOfaTime@lemm.ee 0 points 3 months ago

All my mice are similar ages, even my Logitech wireless.

I did just have a 15 year old one die, but it got used about 8 hours a day all that time.

[–] SatansMaggotyCumFart@lemmy.world 0 points 3 months ago (1 children)

So Logitech can bill every one of its customers every month.

[–] vext01@lemmy.sdf.org 0 points 3 months ago (1 children)
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[–] TimeSquirrel@kbin.melroy.org 0 points 3 months ago

How many firmware updates can we really expect for a mouse?

Almost none, why the hell would a mouse ever need firmware updates except to fix fuckups? It has one job, translate clicks and movements into signals for the computer.

[–] ASDraptor@lemmy.autism.place 0 points 3 months ago (1 children)

This is not about you, but about them. It's not that you need a subscription. It's that they need you to have a subscription.

[–] vext01@lemmy.sdf.org 0 points 3 months ago (5 children)

But they need to convince me that the subscription is worthwhile!

[–] partial_accumen@lemmy.world 0 points 3 months ago (1 children)

But they need to convince me that the subscription is worthwhile!

They'll remove any mice from the market that doesn't have a subscription model and others will follow suit.

Future mouse DLC: "Special promotion! $5 discount on unlocking right mouse button!"

[–] TheEighthDoctor@lemmy.world 0 points 3 months ago (2 children)

They’ll remove any mice from the market that doesn’t have a subscription model and others will follow suit.

Good luck with removing aliexpress mice from the market

[–] BearOfaTime@lemm.ee 0 points 3 months ago

Damn, I never thought to look there! Thanks!

[–] AbidanYre@lemmy.world 0 points 3 months ago* (last edited 3 months ago) (5 children)

I doubt the open source options will be adopting this strategy either.

I have a ploopy trackball and love it.

[–] vext01@lemmy.sdf.org 0 points 3 months ago (1 children)

How does it compare to the m570?

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[–] kubica@fedia.io 0 points 3 months ago (5 children)

If you are going to ask questions maybe you are not the target demographic.

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[–] PonyOfWar@pawb.social 0 points 3 months ago (2 children)

I don't see the point of this. Why would a mouse need constant software updates? I could plug in a 20 year old mouse and it would work just fine on my PC, no updates needed.

[–] gibmiser@lemmy.world 0 points 3 months ago

But like. AI. Ya know? Predictive mouse algorithm to make you clicky more gooder

[–] sunzu@kbin.run 0 points 3 months ago

There is no point... This corporate parasites justifying their new scam.

[–] FartsWithAnAccent@fedia.io 0 points 3 months ago (2 children)

Fuck that, no thanks! How about you build repairable mice that can last forever instead?

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[–] BearOfaTime@lemm.ee 0 points 3 months ago (2 children)

Welp, looks like I just bought my last Logitech mouse. I've sworn by them for over 20 years.

Nope, fuck you Logitech.

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[–] Zak@lemmy.world 0 points 3 months ago

I use a computer a lot, and I have an expensive keyboard and mouse. I'm the target market in a sense; if there was a compelling enough upgrade to either, I'd probably buy it.

I can't imagine what software features they could possibly offer that would qualify, doubly so as a subscription. I picked my mouse because it has lots of buttons, a responsive sensor, low-latency wireless, and it runs on a standardized replaceable battery. It would be hard to improve any of that with software.

[–] frickineh@lemmy.world 0 points 3 months ago

And I want whoever came up with this idea to spontaneously combust, but neither of us is going to get what we want.

[–] Bishma@discuss.tchncs.de 0 points 3 months ago

I'm curious what monumentally terrible ideas they have for adding machine learning or LLM features to HIDs.

I'll go out of my way to avoid ever owning any of them, but I'm curious.

[–] hedgehogging_the_bed@lemmy.world 0 points 3 months ago (1 children)

Logitech's desire to put AI in my IO devices is exactly why I am moving to a different manufacturer. I want solid hardware, not hardware as a service. HP also is trying this with printers and it's total bullshit.

If I am paying a monthly fee, I'd better not also have to buy garbage hardware. That better be provided for free and replaced when it inevitably fails.

[–] stealth_cookies@lemmy.ca 0 points 3 months ago

Logitech pissed me off years ago when they didn't honour a warranty because I bought a flawed product before they extended the warranty on them.

I have not even been tempted by their products because there are so many other peripheral manufacturers out there that put out great products.

[–] floofloof@lemmy.ca 0 points 3 months ago* (last edited 3 months ago)

You know, a subscription-based, AI-enhanced mouse is exactly what I've been looking for. I'm so pumped!

I hope they'll also make it easy for me to top up my monthly mouse-click credit through an app that just needs to know my precise location and my contacts and be allowed to display itself over other apps for accessibility reasons. And maybe they'll even be able to personalize my mousing experience so my mouse can serve me better, by anonymously tracking what I hover over and click on. That'd be fantastic. And if the AI could also use this information to send me information about deals and offers relating to my interests, that would be the cherry on top. This is going to be great! I love it, Logitech!

[–] MonkderVierte@lemmy.ml 0 points 3 months ago

Faber states that “[It] was a little heavier, it had great software and services that you’d constantly update, and it was beautiful.”

Updates!

[–] simplejack@lemmy.world 0 points 3 months ago (1 children)

Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.

GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.

Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.

[–] geekworking@lemmy.world 0 points 3 months ago (1 children)

The LED elements last a lifetime, but the driver transistors burn out as frequently as traditional bulbs

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[–] gedaliyah@lemmy.world 0 points 3 months ago

"This is a premium feature. To unlock the right-click menu, just enjoy this 30 second ad, or click to add to your monthly subscription."

[–] hperrin@lemmy.world 0 points 3 months ago (2 children)

And I don’t want to buy it. Not everything needs to be a subscription.

[–] coolmojo@lemmy.world 0 points 3 months ago
[–] grue@lemmy.world 0 points 3 months ago (1 children)

Not everything needs to be a subscription.

More like "[almost] everything needs not to be a subscription!"

[–] hperrin@lemmy.world 0 points 3 months ago (1 children)

Yep. Products should never need subscriptions. Only services. Things like Photoshop even, absolutely shouldn’t be subscriptions.

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[–] 9point6@lemmy.world 0 points 3 months ago (1 children)

Damn Logitech, you've been my go-to for peripherals for a couple of decades now

Don't fuck this up

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[–] EvilBit@lemmy.world 0 points 3 months ago* (last edited 3 months ago)

The answer to this is simple. Go private. Get a buyout and delist so you aren’t literally required to permanently and constantly grow your company bigger and sell more than you did last year for the rest of eternity in the name of the almighty shareholders.

Sell great hardware to people who need it, develop a loyal fan base, and treat them right, forever. I guarantee that the rate of valid, reasonable purchases of high-quality, durable new mice and keyboards is more than enough to sustain a very healthy company full of very talented employees forever, as long as they aren’t required to always make more money than ever before.

[–] homesweethomeMrL@lemmy.world 0 points 3 months ago

Bite my shiny metal PS/2 adapter

[–] stefenauris@pawb.social 0 points 3 months ago (1 children)

Businesses could save a lot of money by just firing their CEOs

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[–] Kolanaki@yiffit.net 0 points 3 months ago (2 children)

And now I no longer wish to buy Logitech products...

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More like the never mouse, you can keep the monthly sub peripherals.

[–] Sabata11792@ani.social 0 points 3 months ago* (last edited 3 months ago)

If I mistake your shit ideas as an Onion article, you should be fired. Who would pay monthly on a mouse?

[–] EgoNo4@lemmy.world 0 points 3 months ago

Logitech CEO can fuck right off.

[–] CatZoomies@lemmy.world 0 points 3 months ago (21 children)

Since we’re pretty much all in agreement that Logitech has enshittified with the Great Ones like Ubisoft, Hewlett Packard, and more, let’s talk about our last great products they made that we will no longer recommend! 😃

These are all my products that I love, and have been extremely high quality. All of them work just fine to this day!

  • Logitech G502 Proteus Spectrum mice (I own two, bought in 2018 I believe and still using)
  • Logitech C920 1080p 30 FPS webcam
  • Logitech G613 Lightspeed Wireless keyboard (great keyboard I use for work, hate that the keys are painted and will eventually wear away)
  • Logitech G603 Wireless Mouse (for work, works fantastic!)
  • Logitech Litra Beam LED lights (I own two)

Oh Logitech. Why can’t you just make products we can own instead of following the greedy “As a Service”? Ah well! Bound to happen one day (Steam, please please don’t ever become public).

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