this post was submitted on 13 Jun 2024

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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

218 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] monobot@lemmy.ml 0 points 5 months ago (1 children)

I always wondered why they haven't been doing it from the start, seams like it is not as simple as I imagine.

People will take it, there is no other option and G is working hard not to allow another video platform.

Problem is ads they are playing are awful and loud. We will make way to silent them and black them out, it is not hard.

Bigger problem is content they are pushing is getting bad and is pushing creators into burnout. And I don't want to see videos companies are creating, but want individual contributions.

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[–] mercano@lemmy.world 0 points 5 months ago (4 children)

I don’t get why so many people begrudge YouTube for trying make money. They serve up 5TB of video data every second. Somebody’s got to pay for all of that. They know ads suck, that’s why they sell no ad subscriptions.

[–] snooggums@midwest.social 0 points 5 months ago (1 children)

Google used investor funding to create youtube at a loss for years to crush any competition, so we should be mad that there isn't an easy option to just switch to a comparable alternative.

[–] 1rre@discuss.tchncs.de 0 points 5 months ago (1 children)

Ok, but equally any competition would need to be profitable earlier, you can't complain you got a service operating at a loss which is now operating at a profit when that's exactly what any alternative you'd feasibly switch to would do

[–] snooggums@midwest.social 0 points 5 months ago

Google used investor funding to create youtube at a loss for years to crush any competition

There is a difference between needing to operate at a loss when first starting a business because it is necessary and using funding to prop yourself up so much that is undermines all of the competition. Like the difference between being a very successful business and abusing a monopoly.

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[–] DudeImMacGyver@sh.itjust.works 0 points 5 months ago (1 children)

That's ok, I don't need to visit YouTube at all!

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[–] lemmytellyousomething@lemmy.dbzer0.com 0 points 5 months ago (1 children)

Then, I'll use AI to filter it out.

[–] hightrix@lemmy.world 0 points 5 months ago (1 children)

I’ll just use I and stop using YouTube. I won’t purposefully poison my mind with ads.

[–] Bogasse@lemmy.ml 0 points 5 months ago

You could still go for a premium subscription, but I don't trust Google with my money either.

I hope this would make some quality content creators to move to another platform, but I don't really believe in this.

[–] dorumon@lemmy.world 0 points 5 months ago (1 children)

Guess I'll just be blocking YouTube.com on my DNS server and all subsequent Google URLs. I am fed up with their nonsense anyway.

[–] doodledup@lemmy.world 0 points 5 months ago

They don't care because you aren't watching ads anyways.
Where are you going to watch videos now?

[–] mister_monster@monero.town 0 points 5 months ago (3 children)

Next up: all web pages are full resolution bitmap files.

[–] jol@discuss.tchncs.de 0 points 5 months ago (3 children)

I'm surprised DRM'd wevpges haven't been a thing until now.

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[–] KingThrillgore@lemmy.ml 0 points 5 months ago (1 children)

Enjoying YouTube is quickly becoming a case of the juice not being worth the squeeze

[–] CrayonRosary@lemmy.world 0 points 5 months ago (21 children)

Drink the Kool-aid instead and join Premium. It's great. YouTube is my primary source of video entertainment. No ads on any device and countless thousands of hours of math and science videos, SNL clips, educational videos, game reviews, and on and on.

For the cost of two beers a month, I get access to the best video library in the world with no ads, plus saved video progress so you can resume videos later, and YouTube Music to boot.

Why everyone on Lemmy thinks everything in the world should be free when it costs money to run the servers and pay content creators is beyond me. Makes no sense.

[–] lando55@lemmy.world 0 points 5 months ago* (last edited 5 months ago) (1 children)

I signed up for a family plan a couple years ago and it's honestly one of the last subscriptions I would cancel. I can justify it by the literally hundreds of hours of watching ads me and my family would have been subjected to otherwise.

[–] CrayonRosary@lemmy.world 0 points 5 months ago (1 children)

I think you missed a "not" in your last sentence

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[–] Stupidmanager@lemmy.world 0 points 5 months ago (7 children)

I’ll just write a greasemonkey script that detects unskippable time and mute audio. Let’s play this game google, fuckin I dare ya.

[–] NotMyOldRedditName@lemmy.world 0 points 5 months ago* (last edited 5 months ago) (5 children)

Can you have it replace the video screen portion with cat videos from another source during the unskippable part?

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[–] crazyminner@lemmy.ml 0 points 5 months ago (1 children)

I'm pretty sure ads will likely be different audio level or light level that would be detectable. If there is no option to detect the ad via API that would be one way to know when the ads begin and end.

[–] Stupidmanager@lemmy.world 0 points 5 months ago (3 children)

The idea here is that ads will be unskippable, aka, you skip ahead 10-20 seconds but can’t. They’re will be controls that appear to catch this. If they incorporate ads and I can just fast forward, then who cares. This is google, they want to watch ads.

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