After seeing this video for the first time, I watched some of his others.
Seemed to be a pretty standard review channel until it hit me in the face:
His earliest videos review restaurants together with his wife. Then it transitions to reviewing bars, then only him sitting in front of his camera at home reviewing whisky. Until the iconic video of his wife leaving him.
Most of these vids were only watched by a couple people, and he reviewed a new bottle of whisky almost every day.
His Youtube channel documents his slow decline and slip into alcoholism. Dude must have drank several bottles of booze per week off camera, for years.