this post was submitted on 04 Nov 2023
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Mildly Infuriating
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Ads are fucking annoying, but I'm still not sure how people are answering this question.
What should YouTube's business model be?
We can start with non-intrusive and non-personalized ads without any tracking.
Then if Google could stop getting greedier, they would have a business model that could sustain Youtube.
Non-personalized ads pay a fraction of the money targeted ads can get you.
Non intrusive ads are pretty much just amal banner ads on the side, they pay near to nothing.
Youtube barely makes any money as is, if you introduce even one of these changes they are far into the red again.
Now if we also remove any tracking, then Google has no reason at all to keep it going and will just shut it down.
I despise Google too, I avoid them like the plague, my phone is deggogled and all my apps come from third party storefronts. But YouTube simply is not a profitable business without personalised ads and tracking.
Honestly I don't understand what's wrong with the subscription model. You get YouTube ad free and YouTube music.
People's relationship with YouTube is weird. I guess cause it used to be free the expectation is that it should always be free but back in the day the content wasn't worth paying for.
Well I paid for the ad free subscription but they sent an email that that doesn't exist anymore and my subscription will cancel itself this month. Guess it wasn't profitable enough... And that stinky move is why I won't pay anymore.
Make the ads less awful is one way. Figure out a better way to analyze the video so you can put the ads in reasonable places, or let the uploader specify ad breaks. Limit the length of ads. Prevent repetitive ads within a certain timespan. Let users block particular advertisers. If the ad experience wasn't so terrible, I wouldn't block them.
Beyond that, they could
Also they have to fix the copyright strike system. They could even make money off of it by charging claimants for copyright claims and holding the money in escrow until the review is completed, with that money going to YouTube if the claim turns out to be fraudulent or being refunded if it's legit.
There are lots of ways, and they're smart people.
The could make everything above 1080 quality subscription only, or charge uploaders for the storage. This would probably also cut down on the low quality spam Channels that only exists for ad revenue...
Take googles 60 billion profit and stop complaining. But unfortunately that's not reality.
The growth of YouTube's revenue has always been steadily climbing. But it's far too slow to be a competitive investment. It's only like a percentage or two per year, that's not a rate that investors want to see. So yeh Google is putting like a couple of percent more ads on YouTube every year that is necessary to stay somewhat relevant in the market.
Of course there is a limit, at some point you can't put more ads into your system. I think they feel they are at that limit, and they are, it's getting insane with the ads. . They try to get some percentage of people to stop ad block or some percentage to subscribe.
But it's just delaying the inevitable demise. At some point they are out of people to milk for money, so growth will stop. So investors will pull out and YouTube will stop existing. This is just how it works.
Stop feeling bad. Someone or something will take its place. It will start small and grow and grow until it also dies. They could have 60 billion profit 'forever' but that's not how capitalism works. Capitalist are going to capitalist and there is nothing you can do about it. It doesn't matter what business model, or user experience, or quality. No capitalist cares. You and I care, but you and I are just secondary, afterthoughts, inconveniences. They just want us to do as they say, play the game, and stop complaining..
But it's already a business that is making money and turning a profit for Google. And when I say Google I mean Alphabet, but that's just set up to obfuscate, so Idc.