this post was submitted on 01 Nov 2023
38 points (100.0% liked)
Technology
37737 readers
724 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
🤖 I'm a bot that provides automatic summaries for articles:
Click here to see the summary
This week, during the US v. Google antitrust trial, we got a rare glimpse at a closely guarded secret: which search terms make the most money.By my count, that’s three iPhone-related queries, which makes sense, given that the iPhone 8 had just launched and there were a lot of retailers, carriers, and accessory makers who might want to bid to be at the top of search results.
There are five insurance-related queries on the list, which has always been a competitive and lucrative space — I just Googled “auto insurance” and got four ads before a single regular result.
Most people don’t switch car insurance very often, so it’s worth a lot to Allstate or State Farm to get your first click when you search.
The sweet spot for Google, it appears, is right in the middle: a popular search query that overlaps with a competitive, expensive industry.
Again, there’s only so much to extrapolate from one week’s list, especially given that the other side of the table — how much money each query brought in — is still redacted in the public exhibit.
Saved 74% of original text.